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The Value of a Like for Your Brand

The Value of a Like for Your Brand

by Melissa Goodson | Jun 29, 2017 | EduSocial Blog, Strategy, Uncategorized

As a Marketing Director, I used the “Like” counts on our company social media posts to measure the power of the content shared on Facebook and Twitter. But does that really measure what we think it does? How do you measure a Like? Does a Like lead to a relationship...
Motivational Interviewing: Find Out What’s Really Keeping You from Getting Certified

Motivational Interviewing: Find Out What’s Really Keeping You from Getting Certified

by Amy Jauman | Jun 27, 2017 | EduSocial Blog, Strategy, Uncategorized

My physical therapist told me about the concept of motivational interviewing – a technique he has quite a bit of use for. Motivational interviewing helps people overcome ambivalence and allows people struggling to change and develop (personally and professionally) and...
Is Self-Study Right for You?

Is Self-Study Right for You?

by Jennifer Radke, SMS | Jun 22, 2017 | EduSocial Blog, Strategy, Uncategorized

There are many different options professionals pursue for continuing education – classroom learning, online education, and a variety of self-directed learning options. To prepare for the NISM Social Media Strategist (SMS) certification, we offer many of those options...
Marketing Don’ts & Why They (unfortunately) Work

Marketing Don’ts & Why They (unfortunately) Work

by Amy Jauman | Jun 20, 2017 | EduSocial Blog, Strategy, Uncategorized

As a certified social media strategist, it’s part of my job to look for patterns. Why do people respond to some posts and not others? Where’s the fine line between provocative and offensive content? How do you tell someone they should check out your product – because...
Why You Need A Content Marketing Strategy for your Brand

Why You Need A Content Marketing Strategy for your Brand

by Christina Ochoa | Jun 15, 2017 | EduSocial Blog, Strategy, Uncategorized

Without compelling content, it’s tough to get your business out there. Bill Gates coined the term “Content is King,” back in 1996 meaning that the whole point of content marketing is to increase visibility to attract your audience to your website as many times as...
Tell Your Story with Brand in Social Media

Tell Your Story with Brand in Social Media

by Melissa Goodson | Jun 13, 2017 | EduSocial Blog, Strategy, Uncategorized

Content Planning with a Brand Lens Like a brand, great social content takes work. There’s a lot that goes into planning each and every post on a social media platform. The American Marketing Association defines brand as “A name, term, design, symbol, or any...
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