I patiently waited as the pear sitting on my kitchen counter turned the perfect shade of yellow. As I cut into it, my excitement turned to disgust as the inside was brown and mushy. Ray Kroc, owner of McDonald’s, once said “When you’re green, you’re growing. When your...
Social technology use in the workplace often includes goals of enhancing productivity, influencing efficient collaboration and fostering a rich environment of communication. According to recent research by McKinsey & Company, 72% of all companies use social...
Video is the future of content marketing! Those have been the words of many mainstream media companies[1] and new age entrepreneurs[2] for the past couple of years. In a world where visual representation keeps growing these words have increasingly become reality. With...
Social Media has changed the way that we look at many things in today’s society, including how we look at sports. Many people are now looking at social media to help them find sports results, chat with other sports fans and even follow or like their favorite...
What you see is what you get. When it comes to your LinkedIn profile, are you scaring people away? No, I don’t mean your profile picture. The scariest LinkedIn profiles I’ve seen are those who “mask” their identity by providing limited information and not showing...
As a social media manager at a big brand, in a regulated industry none the less, one of the things that has consistently kept me awake at night is how we provide our community with the customer service they need on social media. What if a member tweets us at 11pm on a...
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