Should You Buy a Positive Review?

Should You Buy a Positive Review?

I recently visited a local McDonald’s, and noticed a change on the top of the receipt. In the past, they asked for feedback about my experience, and in return, they offered a free Quarter Pounder with cheese or a free breakfast sandwich for my feedback. This time, as...
Can You Teach an Experienced Marketer New Tricks?

Can You Teach an Experienced Marketer New Tricks?

We asked recently certified Social Media Strategist Patricia Diaz why, as an experienced marketer, she decided to pursue certification through NISM. Here’s what she had to say! Employees across the U.S. work under the assumption that learning is done on the job...
Part I: Social Media Strategy Certification for Your Second Career

Part I: Social Media Strategy Certification for Your Second Career

This is a two-part blog post. After reading about the value of certifications in our changing job market here, head over to Credly’s blog to read more about best practices for professional growth through certification. Six years ago, I began working with people...
Can’t Stop Won’t Stop: Continuing Education for Digital Marketers

Can’t Stop Won’t Stop: Continuing Education for Digital Marketers

Things change and so must we! In this ever changing, ever growing, technology-driven world, it’s important for digital marketers to stay informed and up-to-date of the latest trends, tips, tactics, and techniques to better serve our clients. What may have worked two...
Reconsidering the Review Route – The Where, When, and How of Online Reviews

Reconsidering the Review Route – The Where, When, and How of Online Reviews

Photo by rawpixel on Unsplash Asking for online reviews oftentimes stresses people, for a number of reasons. They don’t want to seem incompetent, they don’t want to get negative reactions or, the worst of all, somebody might answer “no”. When seeking reviews, asking...
5 Tips from Top Business Leaders on Developing an Online Presence

5 Tips from Top Business Leaders on Developing an Online Presence

Having an active social media presence isn’t just for celebrities and prospective influencers these days. CEOs and business leaders are influencers too. Their social media presence helps drive public opinion, strengthens their company’s brand and develops them as...