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Try This Simple Activity to Boost Your LinkedIn Profile With Keywords

Try This Simple Activity to Boost Your LinkedIn Profile With Keywords

by Jennifer Radke, SMS | Feb 20, 2024 | Tools

Photo by LinkedIn Sales Navigator You have checked off all the boxes and added content to your LinkedIn profile, but is it bringing you the desired results?  If the answer is “no” it might be because you aren’t speaking the same language as those you are trying to...
Add Social Media Continuity Planning To Your 2024 To-Do List

Add Social Media Continuity Planning To Your 2024 To-Do List

by katy.spencer | Feb 1, 2024 | Tools

Photo by cottonbro studio Imagine a favorite brand that you follow suddenly changes everything about their social media marketing. Emojis are dropped, accessibility is not a priority, hashtags suddenly have commas, and the brand look and feel have transformed. Is this...
24 Sure-Fire Ways to Build a Strong Online Brand in 2024

24 Sure-Fire Ways to Build a Strong Online Brand in 2024

by Ruth Kusemiju | Jan 30, 2024 | Strategy

Photo by Vlada Karpovich There’s one thing that new businesses need to “get” in 2024 and beyond. And it’s this: Your reputation, and by extension, your personal brand is a very valuable asset. It can be the difference between getting a flood of high-value clients or...
Disingenuous Marketing Isn’t Fetch: The ‘Mean Girls’ Debacle

Disingenuous Marketing Isn’t Fetch: The ‘Mean Girls’ Debacle

by Celeste Russell | Jan 23, 2024 | Strategy

Photo Credit: Jimin Kim/SOPA Images Paramount’s “Mean Girls” was recently queen bee at the box office, raking in $33 million through the Martin Luther King Jr. holiday weekend. Audiences were first introduced to the iconic clique known as ‘the plastics’...
How to Create and Integrate a Social Media Policy (and Why You Need One)

How to Create and Integrate a Social Media Policy (and Why You Need One)

by Anthony Gaenzle | Jan 18, 2024 | Tools

Photo by fauxels You’ve seen the articles. An employee is fired for badmouthing their employer on X or someone got the company in hot water by disclosing a customer’s private information.  Social media can be an excellent tool for growing your brand’s online presence...
Social Media Governance Strengthens Your Online Presence

Social Media Governance Strengthens Your Online Presence

by Gordon Dymowski | Jan 4, 2024 | Strategy

Photo by fauxels For many organizations, strengthening their online presence is critical for fulfilling their mission. With an ever-expanding online marketing sphere, adopting formal guidelines around social media governance should be at the forefront of business...
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