NISM Blog
For the LOVE of Social
Sometimes, social media can get a bad rap. From studies that link high levels of social media use and depression to other studies that find social media facilitates false news traveling faster than true stories, it can be easy to fixate on the negative. Today is...
Using Social Media to Reach Your Target Audience
Image source: Unsplash Businesses that utilize social media are nothing new. It’s estimated that 97% of Fortune 500 companies rely on it, but it’s just as effective for small businesses across the country. While your business might already be using social media, the...
Start Mapping Out Your Social Media Development!
When a new year begins, we create vision boards or make new year resolutions that we hope to accomplish throughout the year. The one thing that should be on your list consistently every year is professional development. A social media specialist is never an expert...
Part II: Marketing Don’ts & Why They (unfortunately) Work
A few weeks ago, I asked my network what marketers do that they find annoying. I was hoping to uncover themes…and I did! I wrote about the first set of responses in the NISM blog post Marketing Don’ts & Why They (unfortunately) Work. But as I wrote the first blog,...
How Social Media has Changed the World of Sports Journalism
It’s been covered over and over again how much social media has changed our world the past few years. From communication to job searching to procrastination and time-wasting, social media leaves a mark. There’s also no doubt social has vastly changed the tasks for...
The Value of a Like for Your Brand
As a Marketing Director, I used the “Like” counts on our company social media posts to measure the power of the content shared on Facebook and Twitter. But does that really measure what we think it does? How do you measure a Like? Does a Like lead to a relationship...
Motivational Interviewing: Find Out What’s Really Keeping You from Getting Certified
My physical therapist told me about the concept of motivational interviewing – a technique he has quite a bit of use for. Motivational interviewing helps people overcome ambivalence and allows people struggling to change and develop (personally and professionally) and...
Is Self-Study Right for You?
There are many different options professionals pursue for continuing education – classroom learning, online education, and a variety of self-directed learning options. To prepare for the NISM Social Media Strategist (SMS) certification, we offer many of those options...
Marketing Don’ts & Why They (unfortunately) Work
As a certified social media strategist, it’s part of my job to look for patterns. Why do people respond to some posts and not others? Where’s the fine line between provocative and offensive content? How do you tell someone they should check out your product – because...