NISM Blog
Don’t Pull the Social Media Wool Over the Eyes of Customers – Business Perception vs. Business Reality
Image Source: Unsplash Building your brand on social media is an essential step for marketing your business. However, it's important to do so with care. While it’s great to have fun with your brand personality and show off your brand in a positive light, it’s easy to...
An Honest Conversation with Four Social Media Strategists
Back in February, we hosted a live webinar panel with four certified Social Media Strategists. The conversation was led by Amy Jauman, SMS, and featured Katy Spencer Johnson, SMS, Amanda Andresen, SMS, and Ashley Hunter, SMS. The discussion gave us insights into how...
Meet & Greet: Arielle Eaton
Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we...
2017 is the Year to Take a Deep Dive into Video
Because social media has become a marketing and PR must-do, everyone needs to become a content creator. This means learning new skills and honing existing ones. Everyone has to write better, take better pictures, and learn to curate. The latest must-do for 2017?...
Staying Mentally Strong While Working in Social Media
There’s been a lot of discussion lately on how social media is not healthy for you. But I’m here to tell you that it is, or, if it isn’t, that it can be! As an example, the recent elections really did a number on social media and, while I’m not a betting person, I’m...
Don’t be a Flower!
Three C's of Community Management: Curiosity, Courtesy, Constancy I love alliteration so I hope you’ll bear with me after reading the title of this blog. And, alliteration aside, these three c’s really do have a lot to do with community management. Of course,...
3 Things to Remember Before Your Next Social Complaint
A colleague of mine recently posed a question to the group – “what is the brand or company for which you would least like to work as a social media community manager?” Our answers ranged, but a few themes emerged including political institutions, cable companies and...
Social Listening: Recognizing the Ways that We Listen Online
A modern norm when beginning to establish a relationship is typically to connect online using social media. We meet someone and this person becomes a potential professional networking contact, new friend, or even a romantic interest. Before deciding to pursue the...
“I don’t Tweet”
When faced with an opportunity to change industries after 15 years, my response to a potential employer was, “I don’t Tweet…is that going to be a problem”? At that time in my life I had utilized social media for recruitment and networking opportunities. I had also...