NISM Blog
How to Gain Followers by Making Them Laugh
What does everybody love? The answer is laughter. If you can make someone laugh or smile, you will definitely get their attention - that is what marketing should be actually about. Nowadays, we see that humor on social media platforms is getting incredibly popular....
Five Original Ways to Get More People Sharing Your Content
A cherished dream of every content creator is getting the article viewed by as many people as possible. One of the ways to reach a larger audience is by sharing the content. Before creating and publishing any article, it is crucial to thoroughly analyze the subject,...
Salient Role of B2B SEO in Generating High-Quality Leads
What is SEO? Search engine optimization is the process of securing better traffic and visibility for a site in an organic manner. The goal is to appear naturally for all the relevant niche terms and keywords. SEO is always looking for ways to improve the existing...
How Social Media has Changed the World of Sports Journalism
It’s been covered over and over again how much social media has changed our world the past few years. From communication to job searching to procrastination and time-wasting, social media leaves a mark. There’s also no doubt social has vastly changed the tasks for...
The Value of a Like for Your Brand
As a Marketing Director, I used the “Like” counts on our company social media posts to measure the power of the content shared on Facebook and Twitter. But does that really measure what we think it does? How do you measure a Like? Does a Like lead to a relationship...
Motivational Interviewing: Find Out What’s Really Keeping You from Getting Certified
My physical therapist told me about the concept of motivational interviewing – a technique he has quite a bit of use for. Motivational interviewing helps people overcome ambivalence and allows people struggling to change and develop (personally and professionally) and...
Is Self-Study Right for You?
There are many different options professionals pursue for continuing education – classroom learning, online education, and a variety of self-directed learning options. To prepare for the NISM Social Media Strategist (SMS) certification, we offer many of those options...
Marketing Don’ts & Why They (unfortunately) Work
As a certified social media strategist, it’s part of my job to look for patterns. Why do people respond to some posts and not others? Where’s the fine line between provocative and offensive content? How do you tell someone they should check out your product – because...
Why You Need A Content Marketing Strategy for your Brand
Without compelling content, it’s tough to get your business out there. Bill Gates coined the term “Content is King,” back in 1996 meaning that the whole point of content marketing is to increase visibility to attract your audience to your website as many times as...