NISM Blog

Significant Social Media Updates: Summer ’21

Significant Social Media Updates: Summer ’21

Being a social media manager means being on top of ever-changing trends, updates, and algorithms. We know it’s no easy feat to ensure that copy and graphics are perfect in addition to platform updates, so we’ve rounded up the most notable and significant changes by...

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Hired Guns: Avoid Shooting Yourself in the Foot

Hired Guns: Avoid Shooting Yourself in the Foot

One of the first milestones in a growing business occurs when the owner realizes that she cannot do it all herself.  Congratulations if it’s time to grow! But take heed, owners: how you choose to grow can have a serious impact on your pocketbook. Rather than wade into...

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Caught in a Lie

Caught in a Lie

My previous post about what social media strategists can learn from archaeology made me think of another topic that affects groups: Fake findings. In 1912, Charles Dawson claimed to have found “the missing link between ape and man.” A skull that became known as...

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