Significant Social Media Updates: Summer ’21

by | Aug 3, 2021 | Tools | 0 comments

Being a social media manager means being on top of ever-changing trends, updates, and algorithms. We know it’s no easy feat to ensure that copy and graphics are perfect in addition to platform updates, so we’ve rounded up the most notable and significant changes by channel. 

TikTok updates:

  • The company recently announced a “Create Kindness” campaign aimed at encouraging inclusivity and positivity on the app, while also attempting to reduce bullying.
  • TikTok recently updated its terms of service to include collecting biometric information like faceprints and voiceprints. This is the part of TikTok’s Privacy Policy that lists the types of data the app gathers from users, which was already fairly extensive.
  • Branded content now has its own toggle in a move to ensure more transparency between creators and brands. 

YouTube updates:

  • Posting content to YouTube is about to get easier. The video platform is now enabling creators to place add-on features — like midroll ad breaks, end screens, info cards, etc. — while their video is processing. These changes are expected to save creators significant time on uploading content.
  • Let’s all give a warm welcome to YouTube Shorts! No, YouTube did not just foray into clothing. They’re trying to compete with TikTok by offering creators a way to create short-form content. 

Twitter updates: 

Facebook updates: 

  • Facebook is trying very hard to lure creators back onto its platform. Do you think it’ll work? 

Instagram updates: 

  • The Head of Instagram just announced that it’s no longer a photo-sharing app. They’re moving away from images and leaning more heavily on video content. 
  • Here’s a peek behind the Instagram curtain: The platform shared new insights into how their algorithm works.

There are so many updates to share but we hope these highlights will make your job a little easier! Let us know if you know of any other updates we should share!

 

Headshot of Patricia DiazAuthor: Patricia Diaz

Patricia Diaz has over twelve years of B2B and B2C marketing experience and is currently the Director of Content at ModSquad. She creates compelling inbound content that has a positive financial impact on the business. Her passions include: social media, baking, and raising her children to be kind. She currently resides in Chattanooga, TN, although she will forever consider herself a New Yorker. Patricia holds a Bachelor of Science degree in Marketing from Wingate University and an Associates Degree from the Restaurant School of Manhattan in Pastry Arts.

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