NISM Blog
Applying for Digital Citizenship
Over twenty years ago, when the first recognized social media site was introduced, there was not yet a need for a defined set of behaviors, strategic planning, or action plans. Fast forward two decades to a time where new social media platforms and apps are launching...
Think Before You Post: How Social Media Specialists Can Combat the Spread of Misinformation
People use social media for so much good. For example, they keep in touch with loved ones and develop new friendships. Businesses market and sell their products while strengthening their brand reputations and customer relationships. Social media is also one of the...
Is Social Media Marketing Taking Over Traditional Marketing?
Marketing continues to evolve and mold itself into changing shapes with technological advancements. Social media marketing is one of the fundamental marketing tactics today that help businesses foster deep relations with their target audience and create a lasting...
National Institute for Social Media Partners with Logic Institute to Offer Social Media Strategists (SMS) Certification Preparation
Social media is a communications channel that we use on a daily basis for personal and professional connections. Knowing how to utilize this channel has become a skill that, when done well, contributes to the growth of businesses all around the world. The...
Always Educating
If you’re an internal or external social media professional (i.e., full- or part-time employee vs. consultant, speaker, etc.), you’re an educator as much as you are a marketer – or at least you should be. One of the core learning objectives in each of the six NISM...
8 Tips to Improve Your Video Resume
People are always asking for video tips, so today, I have a quick list for you to reference as you get started. Lighting – Don’t Be a Shadow Human When you sit in front of a bright light, use a window as an example, the light coming from behind you will make you look...
How to Choose a Social Media Management Tool
How do you manage your social tasks? Do you write and schedule content into each social platform individually? Or do you use a social media management tool to schedule your content across multiple platforms? If you have not yet used a social media management tool, I...
Instagram: It’s as Simple as ABC
Instagram is an incredible platform to get your brand out there. It allows companies to show their clientele the business from the inside. Instagram also allows your company to reinforce brand values, brand identity and voice. First of all, as a business you need to...
MEET AND GREET: Sandy Williams
INTRODUCTION Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, they also share our passion for social media. Best of all, their stories help shape our organization and the work...