NISM Blog
Add Social Media Continuity Planning To Your 2024 To-Do List
Photo by cottonbro studio Imagine a favorite brand that you follow suddenly changes everything about their social media marketing. Emojis are dropped, accessibility is not a priority, hashtags suddenly have commas, and the brand look and feel have transformed. Is this...
24 Sure-Fire Ways to Build a Strong Online Brand in 2024
Photo by Vlada Karpovich There’s one thing that new businesses need to “get” in 2024 and beyond. And it’s this: Your reputation, and by extension, your personal brand is a very valuable asset. It can be the difference between getting a flood of high-value clients or...
The Evolution of Influencer Marketing
Photo by Ivan Samkov Influencer marketing no longer simply refers to celebrity endorsements, it has evolved past that and now includes numerous collaborations with social media influencers, to leverage the different kinds of audiences across various platforms....
Social Media and Customer Engagement
You’ve heard time and again that your business needs to have a social media presence. But, figuring out what platforms to be on and what content to post is only half the battle. If you want to grow your business using social media, you’re going to need to be, well,...
7 Things to Consider Before Collaborating with a Social Media Influencer
The rise of social media influencers is expected to grow over the coming years. This isn’t surprising given how the marketing landscape has changed. 36Ad-block usage is expanding. Banner blindness persists. And just about every commercial out there isn’t connecting...
2020: The Year of ‘Cancel Culture’
I think most people can agree that 2020 has been rough. So is it really surprising that the topic of today’s blog post took shape and flourished in the uncertain, alarming, messy, and disappointing hodgepodge that is 2020? I think not. ‘Cancel Culture’ or “callout...
How to Build Great Marketing Strategies With VoIP
VoIP (Voice Over Internet Protocol) is rising in popularity for enterprises and small businesses alike. In the text below, we’ll go through how you can use VoIP to increase sales. You’ll also learn about the top phone providers like RingCentral and its competitors,...
Why Social Media is an Essential Tool for Fundraising Professionals
I often hear nonprofit fundraising professionals advize one another to avoid connecting with donors on social media. In my opinion, this is terrible advice! A misconception about fundraising is that it’s all about asking for money. Those of us trained and working in...
Vanity Reporting: Feeling Good Doesn’t Get Results
What looks better to share with the leadership team? “This month we had 10 new followers on our Facebook page” or “This month we increased our Facebook audience by 25%”? Of course the latter option looks better, so you may be inclined to use that in your monthly...