NISM Blog
Case Study: Professional Association Content that Converts
Photo by Daniele Franchi Social media marketing for any business is challenging, but for a business in the process of rebranding, maintaining its brand identity while integrating its diverse offerings can seem daunting. Meeting that particular challenge is especially...
Crash Blossoms: The Risk of Headline Ambiguity
Photo by Yan Krukau If you heard someone talking about crash blossom, you may assume it’s a new band. Or perhaps the latest in organic gardening? Or maybe you’re like me and wouldn’t even have a guess, so you’d just look it up! Here’s what you’d learn: A crash...
Social Media Marketing In An Election Year: 6 Things To Plan For
Photo by Element5 Digital As the primaries tick by and we edge closer to the 2024 general election, social media marketers are bracing for an unprecedented year. The use of AI, heightened emotions, and evolving platform landscapes will test our abilities to evolve...
Valuable Social Media Tips for the PR Team
Having synergy with your PR team can maximize campaign success. In addition, social media channels can assist with public relations outreach. Facebook: Use Facebook Live to create a monthly discussion series to showcase your brand’s influencers. Create Facebook...
Significant Social Media Updates: Summer ’21
Being a social media manager means being on top of ever-changing trends, updates, and algorithms. We know it’s no easy feat to ensure that copy and graphics are perfect in addition to platform updates, so we’ve rounded up the most notable and significant changes by...
Creating a Fun, Beneficial Internship Program in Higher Education
In the world of higher education, there will come a day that you have to take on an intern. Typically, we charge interns with tasks like scheduling posts, creating keyword lists, sizing photos, or other research. Often, these entry-level tasks and assignments do not...
Three Ways to Create a Connection with Your Creative Team
Being a Jack or Jackie of all trades is something that comes naturally to a social media professional. Our daily tasks could include creating posts, editing videos, and composing graphics. Some of us are lucky enough to be able to collaborate with a creative team....
Using Story Mapping to Improve Audience Experiences
Image Source: Pixabay Story mapping is integral to creating an unforgettable social media experience for your audience. Experts say that “In user story mapping, teams create a dynamic outline of a representative user’s interactions with the product, evaluate which...
Meet and Greet: Magdalena Schürmann
Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we...