NISM Blog
Preparing for (any) Certification Exam
Certification exams are different from tests you take at the end of a class because they are intended to measure industry expertise, typically developed with experience in a specific field. That means certification exams typically assess the test-taker's understanding...
Optimizing Visibility: Combining Social Media and PR Strategies
Photo by KoolShooters You’re a busy social media professional, and through your efforts, your company page has gained numerous dedicated followers. People engage with your posts and want to connect with you. Why, then, should you try to get a story using traditional...
The Calm Cure: A Prescription for Well-Being in the Age of Online Political Turmoil
Photo by Andrea Piacquadio As social media professionals, we're on the front lines of the digital battlefield. We're constantly bombarded with negativity, from angry trolls to heated political debates. Topics that might not have been the subject of heated political...
Using Story Mapping to Improve Audience Experiences
Image Source: Pixabay Story mapping is integral to creating an unforgettable social media experience for your audience. Experts say that “In user story mapping, teams create a dynamic outline of a representative user’s interactions with the product, evaluate which...
Meet and Greet: Magdalena Schürmann
Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we...
10 Tips to Optimize Your Google Ads Campaign in the First Month
Nowadays, with the market overloaded with a myriad of products and services, it is becoming harder to create efficient promoting campaigns. We are talking about the campaigns that manage to get the potential customers' attention and make your product more...
Strategies for Reaching Your Target Audience
As a business owner, you’re most likely committed to scaling your company and watching it take on the level of influence you envisioned. Connecting with your current and potential customers is essential to achieving that company growth. Advancing technology continues...
Are You Prepared For The Job Market Of The Future?
The future of work is changing faster than ever before. Rising technologies are threatening to disrupt every industry of work and there’s nothing anybody can do to stop them. With this in mind, the question turns to whether or not your own skills are prepared for that...
Businesses, Action Required. Facebook Analytics Terminated June 30
Just announced Facebook is set to terminate Facebook Analytics come June 30, 2021. As it currently exists, Facebook Analytics is a free analytic tool, that Facebook users can access from their browser or the Facebook Analytics mobile app. Facebook Analytics is...