NISM Blog
Is Pepsi Okay? It’s More Than Okay: How an Ad Campaign Can Flip a Perception on Its Head
Have you ever found yourself slightly disappointed that a restaurant only serves Pepsi products? Think back to the last time you requested a nice, refreshing Coca-Cola and the waiter responded with three of the most disheartening words ever: “Is Pepsi OK?” Did you...
NISM Intern Wrap Up: Taylor Munghia
This summer, we were fortunate to have four talented interns join us virtually at NISM. Throughout the internship, they gained hands-on experience crafting content, engaging with our community, and applying social media strategies learned through our course materials....
NISM Intern Wrap Up: Sam Cuellar
This summer, we were fortunate to have four talented interns join us virtually at NISM. Throughout the internship, they gained hands-on experience crafting content, engaging with our community, and applying social media strategies learned through our course materials....
Strengthening Your Social Media Presence with Infographics
When it comes to social media, visual content and bite-sized information are quickly becoming the preferred method for customers and users alike. In today’s fast-paced, quick-scrolling world, your company's information needs to stand out in any way it can, especially...
Social Listening for Strategic Planning
“In the absence of social listening, strategic planning is under-informed or uninformed, and this can be costly for an organization’s time and resources.” Strategic planning is an essential cornerstone of social media strategy and connects an organization’s social...
My Mind is Full – How Can I Be Mindful?
Do you get overwhelmed by the daily work, struggles, and sheer volume of information in your job? Do you sometimes feel the urge to just go to a place where there is quiet, no internet, and no expectations? Oh, how wonderful that would be. Would be? How wonderful that...
Creating an Effective Social Media Marketing Campaign
Social media marketing isn’t just the future – it’s a necessary component of any successful marketing strategy today. If your business has any interest in attracting a younger demographic, creating an effective social media marketing campaign is essential. It’s the...
Content Is Everywhere
Do you ever wonder how many photos you take a year on your phone? Here is some food for thought. According to data shared by Photutorial, it’s predicted there will be 1.72 trillion photos taken in 2022 and 92.5% will be taken by smartphones and only 7% with cameras....
Battling Imposter Syndrome as a Social Media Professional
Since NISM brings together an international community of social media professionals who learn from one another in live webinars and virtual chats, it’s no wonder there’s one topic we see come up time and time again – Imposter Syndrome. Chances are you’ve clicked on...