NISM Blog
Leads on Social Media: How to Attract and Convert Your Audience
In today's fast-paced and digitally-driven world, social media has become a powerful tool for businesses. It can be used to drive leads and connect with potential customers. With millions of users across various platforms, social media channels offer businesses the...
Health Sector Social Media Marketing Tips
While the average person might not think of the healthcare industry as a business, that’s exactly what it is. It’s the most popular industry in the country, meaning there are more hospitals, private practices, and specialists than ever. If you work in the industry,...
Conference Content: How to Plan & Perform
What are social media strategists best at? A lot of things, definitely! One of the strongest? Planning! Whether virtual or in-person, conferences are the place to form genuine, quality connections with like-minded professionals. They allow you to learn from...
7 Virtual Event Ideas to Promote Your Content
The whole world is currently in the slow lane, trying to figure out how to live with the consequences of the COVID-19 pandemic. Businesses from all over the world need to think of a new way to reach their audience, and they don’t have much choice. This is why digital...
Unfriending “Friends” on Facebook
On Nov. 17, 2010, Jimmy Kimmel went on his nightly talk show to declare a new national day – National Unfriend Day. The comedian explained that since so many of us have a ridiculous amount of Facebook friends, we should take some time to unfriend the ones we’re not...
5 Ways to be Kind on LinkedIn
November 13th, 2020 is “World Kindness Day,” a day dedicated to demonstrating kindness to others through large or very small acts. You can learn more about Kindness Day here. We don’t always think about kindness as a quality to bring to our professional lives, but we...
How Messenger Can Boost Your Business and Customer Relationships
When I was invited to work for the largest vacation rental online marketplace company, I joined forces with one of the most dynamic customer support teams of my career. The job came with the daily responsibility to uphold the company's mission to provide world-class...
5 Digital Marketing Trends to Target Gen Z
Also referred to the iGeneration, this generation covers anyone born between 1995 to the mid-2000s. Ideally, this lot was born during the age of the internet. This particular customer base has completely changed or rather disrupted the way we market. This generation...
Strategic Planning. Think Tactically
Ahh.. the joys of assembling a strategic marketing communications plan. For those of us who have the ability to think big picture while executing at the daily level, this becomes almost as natural as breathing. It is a tool that we rely on, especially when there are...