NISM Blog
What Hollywood’s Greatest Scripts Can Tell Us About Marketing
Photo by Tima Miroshnichenko In a time when everyone is selling everything using social media, audiences have become hyper-aware of when they are getting sold to. From personal experience, I get frustrated when creators, specifically on TikTok, try to push their...
3 Essential Mobile Apps For Social Media Marketing
Navigating social media can be a complicated task. It's time-consuming, complex, and easy to get wrong. Too often, brands misunderstand the power of social media, leading to unpredictable and costly mistakes. They may under-utilize their platforms or overextend their...
A Checklist for Sharing Your Professional Certifications
Photo by Thirdman There’s no fancy title needed for this blog post. We all know that keeping track of your digital presence can be tricky, so this post is a clear and simple checklist to make sure you’ve shared your hard-earned credentials (consistently) everywhere...
Utilizing Social Media Marketing for Your Real Estate Business
Effective marketing has always been one of the key challenges for any real estate business. Yet, it’s undeniably an essential component to success. Fortunately, the rise of the digital landscape has provided realty businesses with some great tools here. Chief among...
Meet and Greet: Chris Strub
Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we...
Instagram Reels: Trendy and Targeted!
Last month, we broke down why Instagram Reels are so successful for reach and how to get started making them. If you haven’t read that blog post, we suggest you start there! Now, we’re diving into the fun side of IG Reels. From finding inspiration, to hopping on...
Social Media Storytelling for Business
Anyone in the social media industry will tell you that social media marketing can be quite simple: people want to see people on social media. And this is true, but it also needs to be done effectively. Oftentimes many accounts’ marketing campaigns can fail because...
Not Following the Crowd on Social Media
Every time we wake up and turn on the news there is a new must-have social media app. TikTok, Snapchat, LinkedIn, Instagram. Which one should you be on for your business or personal brand? Before you create a username for every social media platform out there, read...
Making In-the-Moment Content STICK
Summertime, upcoming events, and an increase in outings mean one thing: more in-the-moment content for your social media pages! Content is everywhere so take advantage of these longer days, brighter colors, and warmer weather; this is what your audience wants to see!...