NISM Blog
Five-Star Strategies: The Art of the Customer Review
In 2019, I wrote a blog post for the National Institute for Social Media about How to Write a Meaningful Review Quickly, but in honor of National Leave a Review Day, we’re going to take a deeper look at reviews – why they should be part of your strategic plan and what...
Is YouTube Shorts the Long-Game Winner?
Over the past few years, short-form videos are in and longer content is out. Due in large part to the growth of TikTok, social media users have grown accustomed to videos that are sixty seconds or less. In July of 2021, YouTube launched their own version of this with...
Navigating the Storm: Tips for Social Media Managers to Manage Election-Related Stress
It’s safe to say that the fourth presidential election season with social media as part of the campaign strategy is the most contentious yet. From AI-generated content to the changes made on X after Elon Musk’s purchase of the platform to talk of political influence...
What Is BeReal and Why Is It Popular?
The "Time to BeReal'' alert has become a popular notification that teenagers receive regularly on their phones. When the notice appears, there is a two-minute countdown for individuals to take a selfie and photograph their surroundings using their phone to share what...
Applying for Digital Citizenship
Over twenty years ago, when the first recognized social media site was introduced, there was not yet a need for a defined set of behaviors, strategic planning, or action plans. Fast forward two decades to a time where new social media platforms and apps are launching...
Think Before You Post: How Social Media Specialists Can Combat the Spread of Misinformation
People use social media for so much good. For example, they keep in touch with loved ones and develop new friendships. Businesses market and sell their products while strengthening their brand reputations and customer relationships. Social media is also one of the...
Is Social Media Marketing Taking Over Traditional Marketing?
Marketing continues to evolve and mold itself into changing shapes with technological advancements. Social media marketing is one of the fundamental marketing tactics today that help businesses foster deep relations with their target audience and create a lasting...
How the Healthcare Industry is Harnessing the Power of Social Media
Social media affects virtually every industry in our world today. Healthcare is no exception. As social media usage continues to climb and shows no signs of letting up, more and more healthcare professionals and organizations are adopting social media as a core...
YouTube Video Ads: How to Capture Attention in the First 5 Seconds
With over 1 billion active users, YouTube is a powerful platform for video advertising. But with so much competition, it can be tough to capture a viewer's attention. For businesses, advertising on YouTube provides an excellent opportunity to connect with potential...