NISM Blog
6 Podcasts Perfect for Social Media Marketers
Over the past year, the popularity of podcasts has continued to grow with no end in sight. The number of listeners increased by 40 million, or 8.6%, from 2023 to 2024, bringing the total to just over a remarkable 500 million. So why the sudden jump in popularity? It...
TikTok Ban: What It Means For The Future
Photo By: Visuals New social media apps come around all the time. Some gain traction and become popular like Instagram did in 2010 but none more extreme than TikTok. When the app hit the market in 2018, it became the most downloaded app in the US and the rest of the...
Core Audience 101: The Power of Your Core Audience!
As digital marketers, we may be a bit impulsive when it comes to marketing our messages. That is, we may try to reach as many people as possible with our message through breathtaking infographics, viral videos, and daring marketing stunts. Of course, while these...
How the Healthcare Industry is Harnessing the Power of Social Media
Social media affects virtually every industry in our world today. Healthcare is no exception. As social media usage continues to climb and shows no signs of letting up, more and more healthcare professionals and organizations are adopting social media as a core...
YouTube Video Ads: How to Capture Attention in the First 5 Seconds
With over 1 billion active users, YouTube is a powerful platform for video advertising. But with so much competition, it can be tough to capture a viewer's attention. For businesses, advertising on YouTube provides an excellent opportunity to connect with potential...
How to Optimize Your Google Ads Campaign
A Google Ads campaign is one of the best ways to reach your target audience. But as data grows and competition levels increase, it can be challenging to stand out from your competitors and convert leads into sales. For this reason, it's essential to keep your Google...
Should You Keep Copywriting In-House or Outsourced?
Knowing what areas to outsource and when is a massive part of being a business owner. Whether you’re a solopreneur or you’re building a team, outsourcing is inevitable. As a business owner, it’s your responsibility to either master a skill or outsource it to someone...
How to Become Top-of-Mind with Consumers
"My business isn't busy during 'x month' so we are not going to manage social media or do much marketing during that time." Experts within the marketing & advertising world hear the above statement many times from clients throughout the year. I'll preface this...
3 SEO Tools You Should Know About
Social media marketing’s influence on SEO is somewhat tangential, but that doesn’t mean it should be ignored altogether. If you’re a social media professional, you should be aware of different SEO tools and how they can be utilized to share “viral” content that will...