Photo by Vlada Karpovich
There’s one thing that new businesses need to “get” in 2024 and beyond. And it’s this: Your reputation, and by extension, your personal brand is a very valuable asset. It can be the difference between getting a flood of high-value clients or always looking at an empty calendar wondering why nobody’s contacting you.
That’s why building a personal brand as a business is very important. It helps you make big money and impact more people. It also helps you attract more opportunities because more people know who you are and the amazing transformations you provide for your clients.
Having a strong online presence is no longer an option – it’s a necessity. Whether you’re an individual, a business owner, or an entrepreneur, your online brand is what sets you apart from the competition and makes a lasting impression on potential clients, partners, and collaborators. It involves creating a consistent and recognizable image across all your online platforms, including your website, social media profiles, blogs, and online directories. It’s about crafting a compelling narrative that defines your values, expertise, and unique offerings.
There are a lot of businesses out there and customers, investors, and collaborators have the pick of all of them. But, a strong online presence increases your visibility. When potential customers or investors search for you and your business online, they should find a clear informative digital footprint. This not only builds credibility, but it also shows that you are a real person, someone they can trust and rely on.
Plus, your online presence allows you to reach a much wider audience. Instead of being limited by working hours and location, you can reach people from around the world, at any time. This strong online presence ensures that your business is accessible to anyone with an internet connection, significantly expanding your potential customer base.
How to Build a Powerful Online Presence as a Business
Your website is the hub of your online presence, it’s where everyone will go to find out more about who you are. Make sure that it’s expertly designed, professional, responsive and user-friendly.
From your planning stages and business model to the selection of keywords and ad words, to the selection of an internet host, to your branding, to your promotion strategies, to your monitoring and tracking techniques, to follow-up and deal closing –
detail, brainstorming, and professionalism are key.
Here are 24 ways to build a strong brand online.
- Understand your target audience.
- Apply your branding across your business.
- Create a visual identity.
- Design your brand logo.
- Choose your business name.
- Write your slogan.
- Pick your focus and personality.
- Content creation.
- Determine the brand positioning.
- Make a website.
- Maintain brand reputation.
- Advertising your company through multiple channels.
- Analyse the competition.
- Build effective branding communication.
- Define your brand.
- Engage with your audience.
- Social media integration.
- Find your brand voice.
- Identify your audience.
- Implement content marketing to build authority.
- Leverage influencer marketing.
- Personify your brand.
- Crafting an engaging social media strategy.
- Define the business goals and values.
As you are building a strong online presence, produce high-quality, relevant content that resonates with your target audience. You could write blog posts, share informative articles, create tutorials, or upload ‘how to’ guides. It’s a great way to showcase more of your authority and expert knowledge.
Choose the social media platforms that are most relevant to your audience and industry. Optimize your profiles with professional images and descriptions and engage with your followers regularly. You also need to protect your reputation when you are building a strong online presence. Respond to negative reviews professionally and promptly, and always try to solve the problem the reviewer has.
Creating a strong online brand isn’t easy. It takes time, effort, and a lot of planning. But it’s worth it. With a strong online brand, you’ll be able to attract new customers, build loyalty among your existing customers, and set yourself apart from the competition. So if you’re not investing in online brand building, now is the time to start. It’s the difference between success and failure in today’s digital world.
What are you waiting for? Go make something happen!
Author: Ruth Kusemiju
Ruth is a skilled marketing strategist with over 8 years of experience in digital marketing. She specializes in helping entrepreneurs, small and medium scaled business owners, streamline their marketing efforts using proven digital marketing strategies with a wealth valuable experience in developing and executing digital marketing campaigns across various channels, including social media, email marketing, and content creation. Ruth has successfully worked with clients in a variety of industries, including Ecommerce, Non-profits, Health and Wellness, Digital Agencies, Real Estate, Educational Institutions and Law Firms. When she’s not working, she enjoys reading, solving puzzles, and playing the violin.