NISM Blog
A Case Study on Brand Visibility and Lead Generation
Photo by Gustavo Fring Case studies provide a unique opportunity to move beyond theory and delve into real-world strategies. Today, we're exploring a case study focused on brand visibility and lead generation. Before we dive into the specifics, let's clarify these...
Mastering Social Media Project Management
Photo by cottonbro studio Managing multiple campaigns across several social media channels can be challenging, and even further complicated with multichannel campaigns across several brands. Mastering the art of social media project management is not only critical for...
Try This Simple Activity to Boost Your LinkedIn Profile With Keywords
Photo by LinkedIn Sales Navigator You have checked off all the boxes and added content to your LinkedIn profile, but is it bringing you the desired results? If the answer is “no” it might be because you aren’t speaking the same...
Why Today’s Marketers Need Social Media Strategist Certification
Image Source: Pexels Social media has become the preferred way for businesses to promote their products and services, engage with customers, and gain new clients. After all, the reach of social media platforms is huge! Facebook alone had 2.9 billion active users as of...
Happy 10th Anniversary NISM!
Photo Credit: Unsplash It’s hard to believe 10 years have gone by! Time has flown by since NISM was formed to create the first-ever social media certification program whose curriculum set industry standards. Join us as we reflect on the first 10 years of NISM, its...
10 Websites to Help Plan Your Next Social Media Campaign
Image source: Unsplash Social media platforms change, but how we work to build relationships with customers and potential customers hinges on understanding a broad range of marketing principles that are tried and true. This list includes 10 websites that can be...
3 Cyber Security “Fakes” to Watch Out for on Your Social Media
Image Source: Unsplash Social media provides excellent platforms for many of us to promote products and services and reach a much bigger, greater market around the world! Plus, we’re human and we are social creatures by nature (yes, even introverts crave people...
Don’t Pull the Social Media Wool Over the Eyes of Customers – Business Perception vs. Business Reality
Image Source: Unsplash Building your brand on social media is an essential step for marketing your business. However, it's important to do so with care. While it’s great to have fun with your brand personality and show off your brand in a positive light, it’s easy to...
An Honest Conversation with Four Social Media Strategists
Back in February, we hosted a live webinar panel with four certified Social Media Strategists. The conversation was led by Amy Jauman, SMS, and featured Katy Spencer Johnson, SMS, Amanda Andresen, SMS, and Ashley Hunter, SMS. The discussion gave us insights into how...