NISM Blog
Getting in Position: How to Reach Your Audience Once You’ve Found Them
I’ve searched far and wide for a magical button that will place my content squarely on top of my audiences’ timelines and say “Hey, don’t look over there! Look at me!” Sigh. If only it were that easy. Finding a target audience is one thing. Getting that audience to...
How Social Media Shops are Taking Over
Photo by Vitaly Gariev When was the last time you made a purchase on social media? The social media industry is changing and is never at a standstill, with its platforms constantly evolving and becoming a one-stop place for anything you need. Over the years, we have...
Beyond Reviews: Discover How User-generated Content Can Enhance Your Brand
If you’re trying to market your brand, chances are you’re already asking the people who use your products or services to write reviews. Endorsements like these are called “user-generated content” by marketing or technology professionals because they are created by...
5 Easy Ways To Remove Audio From Your Video
There are several reasons for wanting to remove the audio from your video files. It could be an artistic choice made with the goal of enhancing a particular scene. Alternatively, it could be purely practical, like muting an aesthetic clip to remove your friends’...
5 Ways To Secure Your Company’s Social Media Accounts
As we enter the new year, it is time to start thinking about how to protect your business against the latest threats. A major part of doing so involves securing your social media channels against hackers and cybercriminals that can cause major havoc. The good news is...
Certificate vs. Certification: Is There a Difference?
The words “Certificate” and “Certification” are used often in the world of education and professional development. Many times they are used interchangeably, but is there a difference? The short answer is "Yes", but let's take a closer look at a certificate vs....
An Expert’s Guide to Executing a Winning B2B SEO Strategy
Whether it's SEO, content marketing, or social media, each digital marketing strategy should be tailored to fit its target audience. However, when considering how to execute the right approach to gaining brand awareness and organic search engine rankings, it's...
3 Ways To Create More Authentic and Meaningful Social Media Posts
It’s difficult to imagine a business without a solid social media strategy. Social media is such an important part of the digital marketing sector that some companies rely on it far more than traditional advertising methods. However, it’s not enough to put together a...
The Role of Social Media During and After a Major Natural Disaster: A Story Within a Story
Hurricane Ian was an unwelcome guest who left major portions of Florida destroyed, especially in the southwest area. His strength, size, and point of impact was not even close to what had been predicted. Some might say, Ian wasn’t what he appeared to be on his...