NISM Blog
The Evolution of Influencer Marketing
Photo by Ivan Samkov Influencer marketing no longer simply refers to celebrity endorsements, it has evolved past that and now includes numerous collaborations with social media influencers, to leverage the different kinds of audiences across various platforms....
Disingenuous Marketing Isn’t Fetch: The ‘Mean Girls’ Debacle
Photo Credit: Jimin Kim/SOPA Images Paramount’s “Mean Girls” was recently queen bee at the box office, raking in $33 million through the Martin Luther King Jr. holiday weekend. Audiences were first introduced to the iconic clique known as 'the plastics' when Tina Fey...
How to Create and Integrate a Social Media Policy (and Why You Need One)
Photo by fauxels You’ve seen the articles. An employee is fired for badmouthing their employer on X or someone got the company in hot water by disclosing a customer’s private information. Social media can be an excellent tool for growing your brand’s online presence...
Meet & Greet: Arielle Eaton
Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we...
Getting a Good Foundation for Your Social Media Strategy
Let me set the mood. It's a beautiful spring day on a college campus. But you are stuck at your desk. It's your first week as a Social Media Specialist. Today, you will have your first meeting with your manager. You have a social media strategy drafted and ready for...
Meet and Greet: Dave Acosta
Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we...
Why Social Media is the Key to Building Brand Credibility
Image credit: Unsplash Given our limited movements under COVID-19, social media has become an even more crucial outlet by which people keep in touch with their friends and loved ones. Of course, social media use is nothing new. But according to the Pew Research...
How To Reach Millennials Using Social Media Marketing
Photo by Andrea Piacquadio from Pexels Though many still consider millennials as a younger generation, they are actually in their late 20s to early 40s and were the first generation to access social media. As such, they are the most active generation on social media,...
For the LOVE of Social
Sometimes, social media can get a bad rap. From studies that link high levels of social media use and depression to other studies that find social media facilitates false news traveling faster than true stories, it can be easy to fixate on the negative. Today is...