NISM Blog
Core Audience 101: The Power of Your Core Audience!
As digital marketers, we may be a bit impulsive when it comes to marketing our messages. That is, we may try to reach as many people as possible with our message through breathtaking infographics, viral videos, and daring marketing stunts. Of course, while these...
Social Media Project Managers: Effective Steps To Get Your Team On The Same Page
Photo by Jason Goodman As a project manager, it can be hard to maintain a solid list of all your contributors, strengths, weaknesses, and deliverables. Your team can have excellent communication, but getting knocked out of alignment on social media is still possible,...
8 Steps to Create Accessible Instagram Posts
People visit Instagram, the fourth largest social media platform, to connect, explore, and find inspiration in the world around them. Still, over a billion people worldwide have disabilities and they may face difficulties when interacting with content if posts are not...
6 Social Video Marketing Trends to Consider in 2023
As we move into the 21st century, video is becoming an increasingly popular way to consume information. Businesses that want to stay ahead of the curve must be aware of using video to connect with their audience. In 2023, there will be several social video marketing...
2023 Social Media & Technology Conferences
It’s no secret technology is evolving and with that has come growth in social media platforms. It seems each year new networks and channels are created and implemented into our daily lives – and it’s become critical for businesses to adapt and include these channels...
How to Engage with Different Generations on Social Media
Social media is one of the most important tools today. People across the world and from all generations utilize it as part of their daily lives. It's a source of information, entertainment, and creativity. This also makes social media a vital part of any marketing...
Instagram SEO: Improve Your Visibility
Instagram serves more than 1 billion users –– in this ocean of massive audiences posting diverse content every second, how do you stand out? This question triggers a lot of bloggers, influencers, and of course social media marketers. The answer is pretty simple,...
The Resurgence of QR Codes
Left for dead about ten years ago, the QR code has made a strong comeback, largely in part, due to the pandemic. Did you know that QR codes predate social media and smartphones? In fact, they came into being around the time the World Wide Web, and the internet started...
5 Tips to Identify Fake News
As social media and the internet consumes our lives more, we tend to use them as a way to know the news. Unfortunately, you can’t be confident that news online is truthful. In this day and age, fake news has become more prevalent. Fake news is defined by...