NISM Blog
The Secret Formula? KPIs.
As marketing professionals, we’re always aiming to improve our strategies. Let’s break the ice. First things first, what should all marketers know about? KPIs! For those of you who are unsure of what KPIs are, they stand for “Key Performance Indicators.” KPIs are used...
FTC Regulations You Should Know About in Advertising and Marketing
If you are an influencer getting paid for your testimony on a product, an advertiser trying to promote a brand or an affiliated marketer who is promoting a product or service, it is your responsibility to understand your limitations and be knowledgeable about what you...
Why Social Media is Important for Business
Many people have the misconception that social media is only about marketing. The truth is that businesses are using social media for more than just marketing purposes. They are connecting with customers and establishing real-world relationships. One of the coolest...
Conference Content: To Sponsor or Not to Sponsor?
If you’re knee-deep in planning your entrance into the conference circuit (check out THIS blog if you’re just wading in), this question has surely popped up: Will you sponsor? And it’s an important one to consider! We’re weighing the pros and cons with you here when...
Leads on Social Media: How to Attract and Convert Your Audience
In today's fast-paced and digitally-driven world, social media has become a powerful tool for businesses. It can be used to drive leads and connect with potential customers. With millions of users across various platforms, social media channels offer businesses the...
Health Sector Social Media Marketing Tips
While the average person might not think of the healthcare industry as a business, that’s exactly what it is. It’s the most popular industry in the country, meaning there are more hospitals, private practices, and specialists than ever. If you work in the industry,...
Conference Content: How to Plan & Perform
What are social media strategists best at? A lot of things, definitely! One of the strongest? Planning! Whether virtual or in-person, conferences are the place to form genuine, quality connections with like-minded professionals. They allow you to learn from...
Can AI Tools Create Good Blog Content: A Case-Study
AI is here and definitely making an impact in businesses today. We may not even realize we have been using forms of AI for years. Ever heard of Grammarly? That tool has been helping people double check their grammar for years now. And what about chatbots. These AI...
8 Tips to Nail Your HARO Pitch as an Expert Source
It’s no secret that media exposure is great for business. It increases your visibility and credibility, helps you reach new audiences, and drives traffic to your website. The good news is that today, getting some clout is easier than ever with services such as HARO,...