NISM Blog
How to Create and Integrate a Social Media Policy (and Why You Need One)
Photo by fauxels You’ve seen the articles. An employee is fired for badmouthing their employer on X or someone got the company in hot water by disclosing a customer’s private information. Social media can be an excellent tool for growing your brand’s online presence...
Meet and Greet: Charice Patterson
Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we...
Social Media Governance Strengthens Your Online Presence
Photo by fauxels For many organizations, strengthening their online presence is critical for fulfilling their mission. With an ever-expanding online marketing sphere, adopting formal guidelines around social media governance should be at the forefront of business...
An Honest Conversation with Four Social Media Strategists
Back in February, we hosted a live webinar panel with four certified Social Media Strategists. The conversation was led by Amy Jauman, SMS, and featured Katy Spencer Johnson, SMS, Amanda Andresen, SMS, and Ashley Hunter, SMS. The discussion gave us insights into how...
Meet & Greet: Arielle Eaton
Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we...
Getting a Good Foundation for Your Social Media Strategy
Let me set the mood. It's a beautiful spring day on a college campus. But you are stuck at your desk. It's your first week as a Social Media Specialist. Today, you will have your first meeting with your manager. You have a social media strategy drafted and ready for...
Meet and Greet: Dave Acosta
Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we...
Why Social Media is the Key to Building Brand Credibility
Image credit: Unsplash Given our limited movements under COVID-19, social media has become an even more crucial outlet by which people keep in touch with their friends and loved ones. Of course, social media use is nothing new. But according to the Pew Research...
How To Reach Millennials Using Social Media Marketing
Photo by Andrea Piacquadio from Pexels Though many still consider millennials as a younger generation, they are actually in their late 20s to early 40s and were the first generation to access social media. As such, they are the most active generation on social media,...