December 28, 2017
What’s the difference between a strategist and a fortune teller?
I would imagine fortune tellers see an increase in business at the end of each year. It tends to be when most of us stop…
Read More
Insights
Blog
Stay up to date with the latest social media marketing insights, trends, and best practices.
December 5, 2017
Professional Goals and Predictions: NISM’s December Blog Series
We received such great feedback about our #AllHallowsReadNISM series (October’s blog posts about the marketing mistakes that scare our SMS community), we decided to try…
Read More
November 21, 2017
Green Bean Casserole: Side dish or epic marketing plan?
The Sunday before Thanksgiving I darted into a local grocery store to grab the dozen-or-so items I still needed for Thursday’s big dinner. On the…
Read More
October 3, 2017
#AllHallowsReadNISM
Every year, Neil Gaiman encourages us all to “give someone a scary book” to celebrate Halloween. You can join Neil by sharing your favorite scary…
Read More
September 28, 2017
Best Value Social Media Certifications – NISM vs Hootsuite
In 2012, we shared a blog post that compared our SMS certification exam with what’s available through Hootsuite University. It was one of our most…
Read More
September 7, 2017
Caught in a Lie
My previous post about what social media strategists can learn from archaeology made me think of another topic that affects groups: Fake findings. In 1912,…
Read More
September 5, 2017
Context: What can social media strategists learn from the past?
I was recently watching a documentary about the excavation of a village where the archaeologist held up a thin, grey object and asked the filmmaker…
Read More
July 11, 2017
Part II: Marketing Don’ts & Why They (unfortunately) Work
A few weeks ago, I asked my network what marketers do that they find annoying. I was hoping to uncover themes…and I did! I wrote…
Read More
June 27, 2017
Motivational Interviewing: Find Out What’s Really Keeping You from Getting Certified
My physical therapist told me about the concept of motivational interviewing – a technique he has quite a bit of use for. Motivational interviewing helps…
Read More
June 20, 2017
Marketing Don’ts & Why They (unfortunately) Work
As a certified social media strategist, it’s part of my job to look for patterns. Why do people respond to some posts and not others?…
Read MoreWant to Stay in the Loop?
Subscribe to our newsletter and never miss the latest social media insights.
Contact Us