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Stay up to date with the latest social media marketing insights, trends, and best practices.

April 1, 2019

Highlights from the 2019 Social Media Job Study

Every few years, NISM reviews the content of our certified social media strategist (SMS) exam. Part of the process is a job study – an…

November 15, 2018

Got Baggage? Try Social Media to Resolve Your Customer Service Issues.

Last month, I returned from Germany and my bag did not. An experienced traveler, I wasn’t even worried. My bag has always made its way…

August 28, 2018

Sharing Your Social Media Presentation

Sharing Your Social Media Presentation Have you ever been asked for your slide deck before or after you’ve given a presentation? Here are a few…

August 14, 2018

Always Educating

If you’re an internal or external social media professional (i.e., full- or part-time employee vs. consultant, speaker, etc.), you’re an educator as much as you…

June 28, 2018

Can you do too many CEUs?

Talking in the SMS community this month about the work everyone’s doing over the summer brought an interesting question to light. Can you do too…

June 5, 2018

Digging Deep: A Summer of Continuing Education

Certified Social Media Strategists (SMS) are required to complete 20 hours of continuing education every 2 years to maintain their cert, so we asked members…

April 19, 2018

Changes to Continuing Education Credits

As we certified and then re-certified more and more social media professionals, we realized we needed to make a few updates to our social media…

March 8, 2018

Why is it so hard to secure our own masks first?

Leaders, this blog post is for you. I was watching the safety instruction video for what felt like the millionth time and my mind began…

February 1, 2018

What should you do about a deceased family member’s small business social media accounts?

I was shocked to hear of the sudden passing of a friend of mine just before the holidays. I had seen him a few weeks…

January 23, 2018

Influence at 20, 40 & 60

It’s amazing how many people tell me they feel like they aren’t heard by their employers. My 20-something students claim they are undervalued and overlooked…

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