May 30, 2017
Why don’t bloggers use APA citations?
Recently, I was explaining how bloggers reference sources and was asked, “If acknowledging the original contributor is important, why don’t bloggers use citations like we…
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April 20, 2017
Trust Me, I’m a Marketer
I felt like Dear Abby, listening to the plight of Ignored Marketer in Minneapolis (the pen name I assigned her in my mind). She asked…
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March 16, 2017
Inside Out: Consulting Tips from Roberto Blake
In February of 2017, we had the pleasure of sitting down with YouTube expert Roberto Blake to talk about the then hot topic of PewDiePie’s…
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March 8, 2017
The Business of YouTube: An Interview with Roberto Blake
When YouTube’s biggest star gets dropped by not one, but two, major affiliates, social media strategists around the world are wondering what this means for…
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March 3, 2017
Thinking Outside the Classroom: Using Social Media Platforms to Engage Students
Registration is open for The Social Classroom! The course begins March 13th and runs for two weeks – a great opportunity to experience social media…
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February 21, 2017
It’s All About Engagement: An Interview with YouTube Expert Derral Eves
YouTube’s gotten a lot of attention lately with PewDiePie’s separation form Google and Disney. It made us wonder: What advice do YouTube experts have for…
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February 14, 2017
The UnTroll: Identifying Mistakes Without Being a Jerk
As Valentine’s Day approached this year, I began thinking about love and kindness – two things that are too often in short supply on social…
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December 20, 2016
Check Off Your First 2017 Resolution This Week
I’ve enjoyed working with the National Institute of Social Media immensely lately. We’re putting out a series of new books in 2017 to help social…
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December 10, 2016
A Gardener, Your College Marketing Professor, and My Mom Walk Into a Bar
The NISM Anthology deadline is just weeks away – December 31st! And as people contemplate what they might contribute, I’m amazed how often I hear:…
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November 10, 2016
7 Ways to Avoid Ruining Your Reputation by Reposting Fake Content
In the past few months – and especially the past few days – there has been a surplus of fake photos, articles and quotes flying…
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