A modern norm when beginning to establish a relationship is typically to connect online using social media. We meet someone and this person becomes a potential professional networking contact, new friend, or even a romantic interest. Before deciding to pursue the...
It’s been covered over and over again how much social media has changed our world the past few years. From communication to job searching to procrastination and time-wasting, social media leaves a mark. There’s also no doubt social has vastly changed the tasks for...
Content Planning with a Brand Lens Like a brand, great social content takes work. There’s a lot that goes into planning each and every post on a social media platform. The American Marketing Association defines brand as “A name, term, design, symbol, or any...
Whether you’re doing it because you want a change, you’re starting out with your first “adult” job, or you are forced into job change for reasons beyond your control, for many, competing in the 2017 job market is a vast, often terrifying, unexplored frontier. Searches...
I am asked the above question often, and my answer is always, “What is your purpose for using social media?” And for me, this is a two-fold question: (1) What is the purpose of the business or as Simon Sinek says, “Your WHY?” and (2) What is the purpose of using...
