From Zero to Community Hero: Building Your Online Audience from the Ground Up

From Zero to Community Hero: Building Your Online Audience from the Ground Up

Photo by Kampus Production Imagine this: you’ve got everything set up for the party of the year (maybe even the decade). Themed snacks? Check. Decorated cups? Check. Color-coordinated streamers and oversized wall art? Double check. But no matter how cool the setup is,...
Behind the Posts: A Look Back at My NISM Internship

Behind the Posts: A Look Back at My NISM Internship

When I started my internship with NISM, I wasn’t looking for a job. I was already running my own coloring book company (which, as anyone who has started a small business will know, was no small task). Time? I had none of it. Spare energy? Not exactly overflowing.  But...
Joseph Scalzo: My Experience as an NISM Intern

Joseph Scalzo: My Experience as an NISM Intern

Photo of Joseph Scalzo I admit that at the beginning of Summer 2024, I had never heard of the National Institute for Social Media. I had just finished my first year as a San Francisco State University graduate student and was looking to gain experience within the...
Self-Study Tips to Achieve Your SMS Certification

Self-Study Tips to Achieve Your SMS Certification

Exam. It’s a word that strikes fear into the hearts of many. This can be especially true if you’re a working professional who hasn’t studied on your own or taken a test in years. Rest assured, there’s nothing sinister about the NISM Social Media Strategist (SMS) exam....
MEET AND GREET: Sandy Williams

MEET AND GREET: Sandy Williams

INTRODUCTION Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, they also share our passion for social media. Best of all, their stories help shape our organization and the work...