A Checklist for Sharing Your Professional Certifications

A Checklist for Sharing Your Professional Certifications

Photo by Thirdman There’s no fancy title needed for this blog post. We all know that keeping track of your digital presence can be tricky, so this post is a clear and simple checklist to make sure you’ve shared your hard-earned credentials (consistently) everywhere...
Digital History: How to Align Your Past Experience with Your New Industry

Digital History: How to Align Your Past Experience with Your New Industry

Photo by Resume Genius Have you ever known someone who went from being a staff accountant to a manager in a manufacturing environment? Or a restaurant shift lead to a veterinary assistant? How do people make that leap with confidence and how do they convince employers...
Social Media Job Descriptions, Salaries, and Consulting Trends

Social Media Job Descriptions, Salaries, and Consulting Trends

Photo by Karolina Grabowska When it comes to salaries in the social media (SM) realm, what is fair pay, and what is trending? I am Becca Adams, NISM Advisory Board Member and Social Media Director in the field of higher education. In the past, professionals who...
Conference Content: How to Bring Your Best!

Conference Content: How to Bring Your Best!

Not dissimilar to a big game, vacation, or even Christmas, the time leading up to a conference can be filled with anxiety (the good kind hopefully) and excitement!  Say sponsoring a session, presenting, or setting up shop behind a booth just isn’t your thing. Hey...
Conference Content: How to Plan & Perform

Conference Content: How to Plan & Perform

What are social media strategists best at? A lot of things, definitely! One of the strongest? Planning!  Whether virtual or in-person, conferences are the place to form genuine, quality connections with like-minded professionals. They allow you to learn from...
College Seniors Guide to Social Media Branding

College Seniors Guide to Social Media Branding

Why is having personal branding on social media important for graduating seniors? After graduation, your student role transitions into a potential employee. As you job search, you want to manage impressions of your skills, abilities, and experiences on your social...