Conference Content: How to Plan & Perform

Conference Content: How to Plan & Perform

What are social media strategists best at? A lot of things, definitely! One of the strongest? Planning!  Whether virtual or in-person, conferences are the place to form genuine, quality connections with like-minded professionals. They allow you to learn from...
College Seniors Guide to Social Media Branding

College Seniors Guide to Social Media Branding

Why is having personal branding on social media important for graduating seniors? After graduation, your student role transitions into a potential employee. As you job search, you want to manage impressions of your skills, abilities, and experiences on your social...
Applying for Digital Citizenship

Applying for Digital Citizenship

Over twenty years ago, when the first recognized social media site was introduced, there was not yet a need for a defined set of behaviors, strategic planning, or action plans. Fast forward two decades to a time where new social media platforms and apps are launching...
Recruiting Top Candidates Using Social Media

Recruiting Top Candidates Using Social Media

What does it take for a job post to grab one’s attention? When it comes to recruiting for your company, where are you finding qualified applicants? It seems as if so many companies are struggling to find long-term, qualified, and reliable candidates. Everyone wants to...
Social Media Career Trajectories in 2022

Social Media Career Trajectories in 2022

Are you pondering a career in social media? One of the first things to consider is whether you are interested in a creative position or something more analytical and data-driven. The average workday between the two is liable to be a wildly different experience....