Unbottled Buzz: How Pantene Turned a Viral TikTok Into a Brand Win

Unbottled Buzz: How Pantene Turned a Viral TikTok Into a Brand Win

Featured image by Mizuno K Picture this: your product gets casually mentioned by a mega-influencer. Suddenly, your brand is trending, your social mentions are exploding, and your product searches are skyrocketing. Every marketer dreams of this moment. But when...
Deliver Your Marketing Campaign On Time and On Budget By Hiring the Right Vendor

Deliver Your Marketing Campaign On Time and On Budget By Hiring the Right Vendor

Photo by Amina Atar Hiring the right vendor can make or break a project, especially when deadlines, budgets, and brand reputation are on the line. Whether you’re launching a website, planning a social media campaign, or designing new branding, your success depends on...
Scroll TikTok with Purpose: Inspiring Accounts For Marketers to Watch

Scroll TikTok with Purpose: Inspiring Accounts For Marketers to Watch

Photo by S O C I A L . C U T  Whether you’re a marketer looking to up your content game, a small business trying to reach a new audience, or a social media professional on the hunt for the next big trend, TikTok is the platform for you. But with how fast TikTok moves,...
FTC Regulations You Should Know About in Advertising and Marketing

FTC Regulations You Should Know About in Advertising and Marketing

If you are an influencer getting paid for your testimony on a product, an advertiser trying to promote a brand or an affiliated marketer who is promoting a product or service, it is your responsibility to understand your limitations and be knowledgeable about what you...
How Are Your Phone Skills?

How Are Your Phone Skills?

Does it sound too low-tech for a social media professional to talk about phone conversations in a virtual work environment? Not when you’re working to meet clients, coworkers, and team members where they are. You may find that connecting via phone is a welcome...