by | May 24, 2018 | EduSocial Blog, Meet and Greet | 0 comments


Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, they also share our passion for social media. Best of all, their stories help shape our organization and the work that we do here.

We are bringing back our series “Meet and Greet,” which introduces you to one of our SMS professionals and shares their story. It is our hope that by sharing these stories, not only will you learn more about others who share your passion for being a SMS professional, but you will also want to connect with them further. We encourage you to “meet” this featured individual by connecting with them through your favorite social media platform or comment at the section below this article.

And with that, we’d like to introduce you to Brett Kelly and his story.

Brett, tell us a little about yourself and the work that you do.

I am the CEO of Moso North America.  My primary responsibility is market development for our bamboo products.  Moso North America is targeting the commercial and residential construction market.

What is your favorite social media platform and why? 

LinkedIn.  It was the first social media platform that I ever used, and I find it to be easy and straight forward.  The ability to find qualified customers and business partners is easy with LinkedIn.  I can track several business deals back to relationships that started on LinkedIn.  The platform has evolved its interface to be more like Facebook which makes the interaction more enjoyable.

Yes, relationship building is what it’s all about! Why were you interested in SMS certification?

After listening to a story about the evolution of social media, I decided to learn more about the topic.  I found the National Institute for Social Media with their certification program and reached out to Jennifer Radke to learn more about what they had to offer.  After meeting with Jennifer, I took the course.

Anything specific about the program that piqued your interest?

The thing that attracted me most to the program was that it focused on Social Media as a whole, not specific platforms.  That is the key.  For people like myself, getting an overall understanding is what is most important.  I remember our instructor, Lisa Flowers, telling us during a session; “platforms will change, but strategy should be consistent.”

Brett, we love that quote from your instructor. Developing a social media strategy is so important for any organization. Can you give an example of how SMS certification helps you with your job?

After the certification, I was able to engage our marketing department more effectively about how we need to use social media for our brand building.  Our sales people now talk about our social media platforms and how we use them to drive business to our customers.  Having a working knowledge of social media and being able to explain its affects separates us from our competition and adds value to what we do.

What advice do you have for someone who is considering SMS certification? 

What are you waiting for?  Take the course, get the certification, the return is worth the investment.


Brett, thank you for your willingness to share your story with us. Keep up the excellent work! Connect with Brett through his social media accounts below:

Company website:



Read our latest Meet and Greets:

Crystal Lindsey
Skol Marketing
Forrest Flinn

Author: Amy Berger

Amy Berger is a corporate communications writer based in Minnesota. She has a Bachelor of Arts in Political Science from Gustavus Adophus College and a Master’s in Business Administration from the College of Saint Scholastica. She is currently interning at the National Institute for Social Media.

Connect with her via LinkedIn
and Twitter @amykberger


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