Ever had a tip given to you about social media marketing that you thought would work perfectly, but in reality didn’t work as you planned? It happens more often than you might think. Here are 4 popular social media marketing tips that just don’t work.
1. There Are Specific Times That Are Best For Posting
Ok, so this one is more of a half-truth. Each social media platform has times that get more exposure for your posts in general. However, those referenced times are not something that all organizations can apply equally. Each organization and its social media communities are unique. You have to determine what days and times work best for you to increase exposure and engagement. Looking at platform insights can help you determine the best times to reach your audience.
2. You Must Join All Social Media Networks Out There
Can you count how many social media platforms are available these days? You can’t join all those social media networks without getting burnt out. There are many popular social media platforms to use, but the question is which one will be most useful for you? Look at your audience. What social networks do they use? Follow them. Focus on a few networks that work.
3. You Should Attract A Community That Is Only Interested In Your Niche
Many believe you should attract followers that are interested in your niche. So, if you’re on Twitter and you’re a writer, you have to attract other writers. But is that a good strategy? In many cases, no. Instead it will be important for you to think about what your customers are interested in so that you can deliver the kind of content that would make them interested in following you. The more interesting the content to them, the more likely they will find what you are posting valuable, which will increase the likelihood of building a community of potential customers. You can use tools like Brand Mention to see who is engaging with your content in a meaningful way and adequately respond.
4. You Must Have A Professional Tone to Your Social Media Activity
Just because you’re posing as a professional on Twitter doesn’t mean that you have to post tweets that are professional in nature (or related only to your business). Life is not only about making money. You have to show your personality in your social media. Don’t be afraid to post something related to your hobbies. Be personable. That’s the motto that you should keep in mind if you want to keep your followers interested in you.
Those are 4 popular social media marketing tips that are often used – but rarely effective. If you want some good advice, avoid following these tips and start a building social media following the right way. Resources such as Social Media Today also have great tips to watch for in social media marketing.
About the Author
Chris White is a full time affiliate marketer and a blogger whose blog is well known in the internet marketing industry. He reviews various SEO service providers who offer white label SEO services.