A Journalist’s Approach to Instagram

A Journalist’s Approach to Instagram

A sports writer gets to a local hockey arena a couple hours early, leaving plenty of time to set up in a spot with his or her laptop and to prepare for the game. With the stillness of the arena except for maybe a few workers, the reporter snaps a photo from the top of...
3 Keys to Employee Engagement

3 Keys to Employee Engagement

Whether your organization has ten employees or 10,000 employees, chances are you’ve heard of employee engagement or have thought about ways to help get your own employees more engaged. Engagement can take different forms– monthly employee lunch outings,...
Highlights from the 2019 Social Media Job Study

Highlights from the 2019 Social Media Job Study

Every few years, NISM reviews the content of our certified social media strategist (SMS) exam. Part of the process is a job study – an opportunity to check in on what employers are looking for in the field of social media, what changes may have occurred, and...

National Institute for Social Media Partners with Logic Institute to Offer Social Media Strategists (SMS) Certification Preparation

  Social media is a communications channel that we use on a daily basis for personal and professional connections. Knowing how to utilize this channel has become a skill that, when done well, contributes to the growth of businesses all around the world. The...
3 Ways Social Media Can Help You Ace Your Interview

3 Ways Social Media Can Help You Ace Your Interview

Congratulations! You’ve landed an interview with a great company. Now the real work begins as you spend time researching the company and practicing behavioral interview questions. I’m sure you’ve heard that companies may look at your social media accounts to learn...