Meet and Greet: Melissa Fransen

Meet and Greet: Melissa Fransen

The NISM SMS professionals serve as ambassadors for our certification program. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we do here....
Meet and Greet: Heather Rule

Meet and Greet: Heather Rule

Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we...
A Journalist’s Approach to Instagram

A Journalist’s Approach to Instagram

A sports writer gets to a local hockey arena a couple hours early, leaving plenty of time to set up in a spot with his or her laptop and to prepare for the game. With the stillness of the arena except for maybe a few workers, the reporter snaps a photo from the top of...
3 Keys to Employee Engagement

3 Keys to Employee Engagement

Whether your organization has ten employees or 10,000 employees, chances are you’ve heard of employee engagement or have thought about ways to help get your own employees more engaged. Engagement can take different forms– monthly employee lunch outings,...
Highlights from the 2019 Social Media Job Study

Highlights from the 2019 Social Media Job Study

Every few years, NISM reviews the content of our certified social media strategist (SMS) exam. Part of the process is a job study – an opportunity to check in on what employers are looking for in the field of social media, what changes may have occurred, and...