Social media is a communications channel that we use on a daily basis for personal and professional connections. Knowing how to utilize this channel has become a skill that, when done well, contributes to the growth of businesses all around the world. The...
If you’re an internal or external social media professional (i.e., full- or part-time employee vs. consultant, speaker, etc.), you’re an educator as much as you are a marketer – or at least you should be. One of the core learning objectives in each of the six NISM...
One of the things I find so fascinating about the Social Media Marketing space is that it demands that I keep on learning. There is always a new feature to test, another conference to book or another online course to invest in. Countless opportunities I get to learn,...
The National Institute for Social Media (NISM) is excited to welcome one of its newest educators into our highly skilled community, Magdalena (Lena) Schurmann, SMS. Not only is Lena a talented Social Media Strategist (SMS) who owns her own business, but Lena is also...
There are many different options professionals pursue for continuing education – classroom learning, online education, and a variety of self-directed learning options. To prepare for the NISM Social Media Strategist (SMS) certification, we offer many of those options...