New Social Media Strategist Certification Preparation Course Offered in El Paso, Texas.

The National Institute for Social Media (NISM) is excited to announce their first Social Media Strategist (SMS) certification prep course offered in a blended format in El Paso, Texas starting this month.   “We are proud to have an excellent educator, Crysti...
MEET AND GREET: Theresa Fisher

MEET AND GREET: Theresa Fisher

INTRODUCTION Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, they also share our passion for social media. Best of all, their stories help shape our organization and the work...
Part II: Marketing Don’ts & Why They (unfortunately) Work  

Part II: Marketing Don’ts & Why They (unfortunately) Work  

A few weeks ago, I asked my network what marketers do that they find annoying. I was hoping to uncover themes…and I did! I wrote about the first set of responses in the NISM blog post Marketing Don’ts & Why They (unfortunately) Work. But as I wrote the first blog,...

What We Can Learn from Pokémon GO

I would say you’ve been living under a rock the past couple months if you hadn’t heard of the Pokémon GO craze. But I can’t—practically every rock in America has been turned over in search of rare Pokémon! Although that may seem hyperbolic, it certainly isn’t to say...