Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, they also share our passion for social media. Best of all, their stories help shape our organization and the work that we do here.
And with that, we’d like to introduce you to Theresa Fisher and her story.
Hi Theresa! Tell us a little about yourself and the work that you do.
Our company, e-Merge Online Marketing, was started 8 years ago by my husband and partner, Dick Fisher. This was at a time when social media marketing was just making its way into the business world. We provide social media marketing, advertising, conversation monitoring, and overall strategic social media management to 40 businesses across the US.
My primary role is account management for several of our clients – Creating and scheduling content, strategic advertising, monitoring all the conversations and collaborating on a regular basis to ensure we’re still on track for their overall marketing and business goals.
That’s so cool that you started your company during that time frame! A lot has happened in the social media world since then. What is your favorite social media platform and why?
Facebook – It’s the platform I’m most familiar with; the platform most of our client’s audiences are on; I love the powerful advertising capabilities that also run across to Instagram and how much “bang you get for your buck” with it.
Why were you interested in SMS certification? Anything specific about the program that piqued your interest?
I was looking to improve upon my own abilities to provide good, solid strategic direction to our clients and enhance my project management skills.
So glad your certification has helped with project management! Can you give an example of how SMS certification helps with your job?
The certification and the education leading up to it provide me with a higher level of confidence in communicating with my clients and providing educated, strategic direction when collaborating about new ideas to ensure their success. And, honestly, becoming certified adds credibility and validation to my expertise.
We couldn’t have said it better ourselves. Credibility is key! What advice do you have for someone who may be considering SMS certification?
Take the leap. You’ll add to your knowledge base, strengthen your confidence, and lend credibility to your expertise!
Theresa, thank you for your willingness to share your story with us. Keep up the excellent work! Connect with Theresa through her social media accounts below:
LinkedIn, Facebook, Twitter (@TheresaFisher1 & @e-mergeonline).
Author: Amy Berger
Amy Berger is a corporate communications writer based in Minnesota. Previously, she spent over ten years working for state and federal government and brings a unique perspective of how best to utilize communication methods. She’s a big believer in evaluating communications strategies on a regular basis and finding new ways to deliver information. Amy has a Bachelor of Arts in Political Science from Gustavus Adophus College and a Master’s in Business Administration from the College of Saint Scholastica.
Connect with her through Linkedin https://www.linkedin.com/in/amy-berger-m-b-a-85b3149/
and Twitter @amykberger