Crisis Tested, Community Approved: When Online Relationships Make (or Break) Your Brand

Crisis Tested, Community Approved: When Online Relationships Make (or Break) Your Brand

Photo by Kelly Sikkema Ever noticed how the brands that handle a crisis well are the ones with a strong community already behind them? It’s not a coincidence. Whether it’s a product fail, a social slip-up, or a full-on PR disaster, a loyal and engaged online community...
From Zero to Community Hero: Building Your Online Audience from the Ground Up

From Zero to Community Hero: Building Your Online Audience from the Ground Up

Photo by Kampus Production Imagine this: you’ve got everything set up for the party of the year (maybe even the decade). Themed snacks? Check. Decorated cups? Check. Color-coordinated streamers and oversized wall art? Double check. But no matter how cool the setup is,...
Leading the Charge: How You Can Build an Online Community From Scratch

Leading the Charge: How You Can Build an Online Community From Scratch

Photo Source If you want to improve your online engagement, growing a community is one of the best steps to take. Creating an online community can be fun and rewarding, but it also requires a lot of effort. While getting things off the ground is a challenge, stopping...
Social Media Managers vs. Community Managers: Why You Need Both

Social Media Managers vs. Community Managers: Why You Need Both

As social media continues to evolve, so do the roles and responsibilities of those in charge of marketing on our beloved social platforms. Social media management used to be a relatively easy and straightforward role, but over time has become more complex. Nowadays,...
Don’t be a Flower!

Don’t be a Flower!

Three C’s of Community Management: Curiosity, Courtesy, Constancy I love alliteration so I hope you’ll bear with me after reading the title of this blog. And, alliteration aside, these three c’s really do have a lot to do with community management. Of course,...