5 Digital Marketing Trends to Target Gen Z

5 Digital Marketing Trends to Target Gen Z

Also referred to the iGeneration, this generation covers anyone born between 1995 to the mid-2000s. Ideally, this lot was born during the age of the internet. This particular customer base has completely changed or rather disrupted the way we market. This generation...
2020: The Year of ‘Cancel Culture’

2020: The Year of ‘Cancel Culture’

I think most people can agree that 2020 has been rough. So is it really surprising that the topic of today’s blog post took shape and flourished in the uncertain, alarming, messy, and disappointing hodgepodge that is 2020? I think not.  ‘Cancel Culture’ or “callout...
How to Build Great Marketing Strategies With VoIP

How to Build Great Marketing Strategies With VoIP

VoIP (Voice Over Internet Protocol) is rising in popularity for enterprises and small businesses alike. In the text below, we’ll go through how you can use VoIP to increase sales. You’ll also learn about the top phone providers like RingCentral and its competitors,...
Going live in 3, 2, 1 – Dos and Don’ts of YouTube Live

Going live in 3, 2, 1 – Dos and Don’ts of YouTube Live

Solving challenges and finding good solutions is part of my everyday work as a coach and consultant. How many challenges the new situation in a pandemic would bring I did not anticipate. With a positive shift in perspective however, these challenges became...
The Future of Work: Top Marketing Tech Skills

The Future of Work: Top Marketing Tech Skills

Technology has taken over many industries, including Digital Marketing. Companies have to reach their audience on the platforms that they spend the most time on. For instance, a couple of decades ago, it was television, but today everyone is always on one digital...