Crash Blossoms: The Risk of Headline Ambiguity

Crash Blossoms: The Risk of Headline Ambiguity

Photo by Yan Krukau If you heard someone talking about crash blossom, you may assume it’s a new band. Or perhaps the latest in organic gardening? Or maybe you’re like me and wouldn’t even have a guess, so you’d just look it up!  Here’s what you’d learn: A crash...
Where Selfies and Sales Intersect

Where Selfies and Sales Intersect

Photo by Sound On from Pexels If someone told you 20 years ago that you could make bucket loads of money and influence sales trends simply by taking a picture of yourself, would you have believed them? While the idea of taking a “selfie” or a self-portrait is a...
How Live Streaming Contributes to Your Sales

How Live Streaming Contributes to Your Sales

Image credit: Pexels Live videos have become a massive trend in online retail. There are a few reasons behind this curious development. First, social media facilitates broadcasting in technical terms: it’s never been so simple to go live! Second, brands want to engage...
Salient Role of B2B SEO in Generating High-Quality Leads

Salient Role of B2B SEO in Generating High-Quality Leads

What is SEO? Search engine optimization is the process of securing better traffic and visibility for a site in an organic manner. The goal is to appear naturally for all the relevant niche terms and keywords.  SEO is always looking for ways to improve the existing...
Personal Branding Tips from Nancy Drew

Personal Branding Tips from Nancy Drew

I began a new research project this year – the history and mysteries of Nancy Drew. She’s influenced the world over the last ninety years and the world has changed her, and it’s been fascinating to consider the changes over nearly a century of mystery novels. In my...