January 9, 2020

Importance of SEO and Its Role in Digital Marketing

Digital marketing is a type of marketing that uses the internet and other digital technologies to reach out to a targeted audience, with the intention…

January 7, 2020

What makes a goal SMART?

As a social media marketing strategist, writing your goals is the foundation for ensuring that your strategic plan remains on track and is flexible enough…

December 30, 2019

Pinterest 2020

As we finish up another year in social media, the different trend posts are starting to roll out. There’s a lot of attention as 2020…

December 23, 2019

How To Integrate Your Social Media Feeds With Your Website

Social media has rapidly gone from an entertaining diversion (and hotbed for GIF-based frivolity) to a key part of the internet’s regular operation — particularly…

December 19, 2019

How to Identify Your Target Audience

Some might answer the question of “Who’s your target audience?” with “Anyone with a wallet!” That’s cool but hardly nuanced. And when it comes to…

December 12, 2019

How CEOs can Leverage Social Media to Improve their Brand Reputation

A Chief Executive Officer (CEO) is a digital brand. The online presence they build for themselves, the connections they make, and the content they share…

December 10, 2019

6 Steps to Ace Engagement on Facebook

Because of its sheer reach, most companies believe that they should focus their social marketing, promotion and advertising efforts on Facebook, first and foremost. It…