Looking for the best day & time has been an age old hunt for marketers, dating back to the days of email marketing and cold calling. While efforts have been made to provide this information, whether it’s through articles touting the “best day & time” to post...
The actual steps to tagging a person or business account on social media can vary slightly by platform. Here are a few techniques to get you started. When in doubt, check out the platform specific recommendations for tagging as things can change over time. Not sure if...
Posting on social media has become a daily activity for many individuals and businesses across the globe. Often the goal is to engage or communicate with others. With this in mind, how do we know when to tag people or brands? And what’s the value of tagging others? ...
Book marketing and publicity for nonfiction authors can be overwhelming with the vast array of social media platforms. Many authors wonder how to use social media and worry they will do it wrong. Let’s address some basic dos and don’ts of using social media for book...
As a college student nearing graduation, the prominence of LinkedIn’s connection opportunities have not been lost on me. Like everyone else, I know that a solid LinkedIn profile is more important than ever to job seekers and hiring managers. But with more than half a...
