5 Tips from Top Business Leaders on Developing an Online Presence

5 Tips from Top Business Leaders on Developing an Online Presence

Having an active social media presence isn’t just for celebrities and prospective influencers these days. CEOs and business leaders are influencers too. Their social media presence helps drive public opinion, strengthens their company’s brand and develops them as...
Forrest Flinn Meet and Greet

Forrest Flinn Meet and Greet

MEET AND GREET: Forrest Flinn INTRODUCTION Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, they also share our passion for social media. Best of all, their stories help shape...
Stay Green in 2018!

Stay Green in 2018!

I patiently waited as the pear sitting on my kitchen counter turned the perfect shade of yellow. As I cut into it, my excitement turned to disgust as the inside was brown and mushy. Ray Kroc, owner of McDonald’s, once said “When you’re green, you’re growing. When your...
#AllHallowsReadNISM: Masking Yourself on LinkedIn

#AllHallowsReadNISM: Masking Yourself on LinkedIn

What you see is what you get. When it comes to your LinkedIn profile, are you scaring people away? No, I don’t mean your profile picture. The scariest LinkedIn profiles I’ve seen are those who “mask” their identity by providing limited information and not showing...

Choosing the Right Platform for Your Business?

Around 1.7 billion people globally have active social media accounts, which is over 60 percent of the global population with access to the Internet. (While the global population is around 8 billion, less than half that has consistent Internet access.) Social media...