Using LinkedIn Like It’s 2015? Let’s Fix That

Using LinkedIn Like It’s 2015? Let’s Fix That

Photo by LinkedIn Sales Solutions Before college, I never imagined my professional life would include a social media profile. But after my first semester, the search for a summer job began. Enter: LinkedIn.  While my original intent was to use it for job hunting, I...
6 Podcasts Perfect for Social Media Marketers

6 Podcasts Perfect for Social Media Marketers

Over the past year, the popularity of podcasts has continued to grow with no end in sight. The number of listeners increased by 40 million, or 8.6%, from 2023 to 2024, bringing the total to just over a remarkable 500 million. So why the sudden jump in popularity? It...
A Checklist for Sharing Your Professional Certifications

A Checklist for Sharing Your Professional Certifications

Photo by Thirdman There’s no fancy title needed for this blog post. We all know that keeping track of your digital presence can be tricky, so this post is a clear and simple checklist to make sure you’ve shared your hard-earned credentials (consistently) everywhere...
How to Use Hashtags on LinkedIn to Grow Your Brand

How to Use Hashtags on LinkedIn to Grow Your Brand

While hashtag usage has long been encouraged on Twitter and Instagram as a way for users to engage with their networks, LinkedIn only started allowing clickable hashtags in 2016. The initial key is to identify your specialty and conduct research on the hashtags that...