How CEOs can Leverage Social Media to Improve their Brand Reputation

How CEOs can Leverage Social Media to Improve their Brand Reputation

A Chief Executive Officer (CEO) is a digital brand. The online presence they build for themselves, the connections they make, and the content they share all have a direct impact on public perception of their company. This, in turn, influences the corporate brand –...
4 Takeaways on Managing your Online Personal Brand

4 Takeaways on Managing your Online Personal Brand

Why is social media important to you and your life? For starters, it’s an opportunity to connect with others. When we think of social media platforms as merely other communication channels or tools, the stigma of these unknown sharing methods is removed from our fears...
6 Observations on Keeping up with Social Media in a Changing World

6 Observations on Keeping up with Social Media in a Changing World

More than 25 University of Minnesota Hubbard School of Journalism & Mass Communications alumni, guests, and board members from the HSJMC came together Sept. 25 at the Republic to hear how four Twin Cities industry experts use social in a changing world and what...
Meet and Greet: Erika Voeller

Meet and Greet: Erika Voeller

 The NISM SMS professionals serve as ambassadors for our certification program. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we do here....
The Resource for Social Media Professionals that Will Take a Lot of the Guess Work Out of the Job

The Resource for Social Media Professionals that Will Take a Lot of the Guess Work Out of the Job

When social media as we know it today first came on the scene in 1997, it was viewed as a way for people to stay connected with friends near and far online. It wasn’t long, however, before businesses started taking note of the medium’s potential to connect them with...