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Stay up to date with the latest social media marketing insights, trends, and best practices.

The featured image showcases three women dressed in casual office attire high-fiving each other at a table in the office. On the table, there are coffee cups, a laptop, pens, and pie charts. Behind them is a medium-sized whiteboard with additional pie and bar charts stuck onto it. There are also medium-sized and small plants near the women. Behind them is a white stone wall.

November 21, 2024

The Secret Formula? KPIs.

As marketing professionals, we’re always aiming to improve our strategies. Let’s break the ice. First things first, what should all marketers know about? KPIs! For…

July 2, 2024

Why You Are Not Reaching Your Goals

Photo By: Ronnie Overgoor No matter what industry you are a part of, to be successful you must be setting goals and achieving them. So…

August 10, 2021

Valuable Social Media Tips for the PR Team

Having synergy with your PR team can maximize campaign success. In addition, social media channels can assist with public relations outreach. Facebook: Use Facebook Live…

August 3, 2021

Significant Social Media Updates: Summer ’21

Being a social media manager means being on top of ever-changing trends, updates, and algorithms. We know it’s no easy feat to ensure that copy…

July 20, 2021

Three Ways to Create a Connection with Your Creative Team

Being a Jack or Jackie of all trades is something that comes naturally to a social media professional. Our daily tasks could include creating posts,…

July 1, 2021

Meet and Greet: Magdalena Schürmann

Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share…

March 30, 2021

Where to Use Your Logo for Marketing

One of the first things that consumers notice about a brand or a business is its logo. This is why businesses and corporations are highly…

March 2, 2021

NISM Hosts YLAI Fellow Jean Carlos López

“The Young Leaders of the Americas Initiative (YLAI) Fellowship Program is an annual exchange program for 280 young business and social entrepreneurs from 37 countries…

February 25, 2021

7 Best Social Media Image Practices for Businesses

The importance of images on social media cannot be understated. And with some of the fastest growing social media networks (Pinterest, Instagram) emphasizing images, consumers’…

January 19, 2021

Create a Compelling Job Description to Attract the Best Marketing Pros

Photo credit: Unsplash Nothing counts until someone makes a purchase. This is the mantra of marketing specialists all over the planet. While they may have…

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