Why You Are Not Reaching Your Goals

Why You Are Not Reaching Your Goals

Photo By: Ronnie Overgoor No matter what industry you are a part of, to be successful you must be setting goals and achieving them. So why is it that nearly 90% of businesses fail to meet their strategic goals? With a large emphasis put on these goals at the beginning...
Valuable Social Media Tips for the PR Team

Valuable Social Media Tips for the PR Team

Having synergy with your PR team can maximize campaign success. In addition, social media channels can assist with public relations outreach.  Facebook: Use Facebook Live to create a monthly discussion series to showcase your brand’s influencers. Create Facebook...
Significant Social Media Updates: Summer ’21

Significant Social Media Updates: Summer ’21

Being a social media manager means being on top of ever-changing trends, updates, and algorithms. We know it’s no easy feat to ensure that copy and graphics are perfect in addition to platform updates, so we’ve rounded up the most notable and significant changes by...
Three Ways to Create a Connection with Your Creative Team

Three Ways to Create a Connection with Your Creative Team

Being a Jack or Jackie of all trades is something that comes naturally to a social media professional. Our daily tasks could include creating posts, editing videos, and composing graphics. Some of us are lucky enough to be able to collaborate with a creative team....
Meet and Greet: Magdalena Schürmann

Meet and Greet: Magdalena Schürmann

Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we...