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Prompting Matters: ChatGPT vs. Claude on GA4 Campaigns

Prompting Matters: ChatGPT vs. Claude on GA4 Campaigns

by Marianne Hynd | Aug 21, 2025 | Crisis Communications, Strategy, Tools

Featured image by photoGraph What happens when you love data, are intrigued by AI, and have too much time on your hands? You test AI capabilities and pit ChatGPT against Claude to see what happens, of course! Here’s the background information: I provided a GA4 data...
What Nonprofits Can Learn from Spotify Wrapped

What Nonprofits Can Learn from Spotify Wrapped

by Sarah Willey, MA, SMS | Dec 26, 2019 | Strategy, Tools

What nonprofit doesn’t want a new way to say a personalized thank you to donors, and to generate additional conversation online about their brand? Spotify Wrapped provides a model for doing just that. If you haven’t seen it, you can check out Spotify Wrapped at...
NISM Summer Sessions: Free CEUs June through August

NISM Summer Sessions: Free CEUs June through August

by NISMadmin | May 31, 2019 | EduSocial Blog, Press and Media, Uncategorized

Our certified social media strategists have found creative ways over the years to earn their 20 CEUs required for recertification. And while we provide a list of pre-approved CEUs offered by other organizations, we also wanted to provide our community with an...


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