User-generated content (UGC) is a powerful thing. It goes beyond branded content by offering genuine, customer-led sentiment, praise, and even the occasional negative review. Consequently, it’s authentic, and that is what really matters when it comes to winning over...
Which sounds more exciting – planning your content for the next 6-12 months or planning a beach vacation? Okay, maybe that isn’t a fair match up, but creating a content calendar can be a fun, satisfying practice that sets you and your team up for success. And yes,...
If you opened this article, there’s a good chance you fall into one of two categories: You either love and regularly post memes as part of your social media mix, or you have no idea what a meme is and you’re hoping to learn more. Whichever category you fall in, this...
I enjoyed reading and writing as a kid, but I didn’t discover my love for writing until I became an adult. I write for a living and remarkably, I didn’t decide I wanted to write a book until recently. Like really truly commit to writing a book. For some...
Having an active social media presence isn’t just for celebrities and prospective influencers these days. CEOs and business leaders are influencers too. Their social media presence helps drive public opinion, strengthens their company’s brand and develops them as...
