Product Reviews Vs. Social Media Commentary: Which Matters More?

Product Reviews Vs. Social Media Commentary: Which Matters More?

Image: Pexels  Reviews can be a major factor in the decision process for many shoppers. Especially when they’re shopping online and they can’t physically touch or test out what they’re buying, and there are so many other options available. If you’re looking for ways...
7 Best Social Media Image Practices for Businesses

7 Best Social Media Image Practices for Businesses

The importance of images on social media cannot be understated. And with some of the fastest growing social media networks (Pinterest, Instagram) emphasizing images, consumers’ expectations are growing broadly.  Need proof? Posts with visuals see 2X more engagement on...
A New Social Media App Just Entered the Scene: Hive

A New Social Media App Just Entered the Scene: Hive

This just in: thanks to a TikTok influencer and a One Direction “psychic,” a new app has skyrocketed in popularity overnight becoming the No. 1 social media app on Apple’s App Store and the No. 2 most-downloaded app overall. The Hive Social app (official name: theHIVE...
5 Legal Issues in Social Media Marketers Should Be Aware of

5 Legal Issues in Social Media Marketers Should Be Aware of

There are certain legal issues that anyone who is marketing on social media should be aware of. You should be aware of the risk of plagiarism when other people copy your content and post it to their own feed. Another legal issue is copyright ownership. You should also...
Another Social Platform? Here’s What You Need to Know About Clubhouse

Another Social Platform? Here’s What You Need to Know About Clubhouse

If you’re at all familiar with social media platforms, you know that 2020 saw headline after headline about their impact on our day-to-day lives. Anyone based in the United States knows that Facebook and Twitter had a huge impact on our election cycle and their global...