Using Humanizing Analytics to Appeal to Your Target Audience

Using Humanizing Analytics to Appeal to Your Target Audience

Image Source: Pixabay   When most people think of analytics, their minds gravitate toward images of overwhelming numerical data, technical jargon, and people pulling their hair out trying to figure out what all of it means for their business. There’s a natural...
Personal Branding Tips from Nancy Drew

Personal Branding Tips from Nancy Drew

I began a new research project this year – the history and mysteries of Nancy Drew. She’s influenced the world over the last ninety years and the world has changed her, and it’s been fascinating to consider the changes over nearly a century of mystery novels. In my...
4 Ways to Promote Accessibility and Inclusivity in Social Media

4 Ways to Promote Accessibility and Inclusivity in Social Media

Whether you are run your own small-business accounts or manage communications for a fortune 500 company, it’s easy to become overwhelmed when planning out your social media content timeline. With that in mind, I have created a shortlist of things to keep in mind...
Product Reviews Vs. Social Media Commentary: Which Matters More?

Product Reviews Vs. Social Media Commentary: Which Matters More?

Image: Pexels  Reviews can be a major factor in the decision process for many shoppers. Especially when they’re shopping online and they can’t physically touch or test out what they’re buying, and there are so many other options available. If you’re looking for ways...
7 Best Social Media Image Practices for Businesses

7 Best Social Media Image Practices for Businesses

The importance of images on social media cannot be understated. And with some of the fastest growing social media networks (Pinterest, Instagram) emphasizing images, consumers’ expectations are growing broadly.  Need proof? Posts with visuals see 2X more engagement on...