December 22, 2020

Hosting a Successful Instagram Takeover

Right off the bat, the term “Instagram Takeover” sounds exciting – like a tremendous conquest that leads to an enchanting discovery. However, unlike most conquests…

December 15, 2020

Navigating the Ups and Downs of Social Media Comments

Image Source: Pexels As of 2020, well over seven billion people were inhabiting the planet Earth … and over 3.8 billion of them used…

December 10, 2020

Meet and Greet: Wendy Wicks

Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share…

December 8, 2020

All of Those Stories

On the morning of November 17, I opened Twitter to find the video announcement that Fleets were live. Twitter introduced it as, “That thing you…

November 24, 2020

7 Virtual Event Ideas to Promote Your Content

The whole world is currently in the slow lane, trying to figure out how to live with the consequences of the COVID-19 pandemic. Businesses from…

September 29, 2020

Strategic Planning. Think Tactically

Ahh.. the joys of assembling a strategic marketing communications plan. For those of us who have the ability to think big picture while executing at the…

September 24, 2020

Social Media and Customer Engagement

You’ve heard time and again that your business needs to have a social media presence. But, figuring out what platforms to be on and what…

September 22, 2020

7 Things to Consider Before Collaborating with a Social Media Influencer

The rise of social media influencers is expected to grow over the coming years. This isn’t surprising given how the marketing landscape has changed. 36Ad-block…