6 Observations on Keeping up with Social Media in a Changing World

6 Observations on Keeping up with Social Media in a Changing World

More than 25 University of Minnesota Hubbard School of Journalism & Mass Communications alumni, guests, and board members from the HSJMC came together Sept. 25 at the Republic to hear how four Twin Cities industry experts use social in a changing world and what...
The Latest Trends in Content Marketing

The Latest Trends in Content Marketing

The digital marketing landscape is evolving fast. As a result, companies need to update their strategies over time. In this post, we’re going to have a look at the latest trends in content marketing so that you can make sure your strategy is heading in the right...
The Importance of Feedback

The Importance of Feedback

Have you visited the doctor recently and received a survey afterwards asking you how your appointment went? It seems like I receive surveys a few times per week. If I have the time, I like to fill these out to give the organization or individual some feedback. If I’ve...
Social Wayfinding: Navigate the noise

Social Wayfinding: Navigate the noise

Imagine you are sailing on a vast ocean. You have all the tools to get to your destination, sail, maps, and GPS, but how well you use the tools will determine how fast you get there.  And let’s be honest, you want to get there faster. Because the sooner you get to...
How to Write a Meaningful Review Quickly

How to Write a Meaningful Review Quickly

Some interesting statistics about online reviews that shouldn’t surprise any of us: 84% of people trust online reviews as much as a personal recommendation. 31% more is spent by customers when a company has excellent reviews. On average, 1 negative review can cost a...