July 8th is Math 2.0 Day – and it’s our opportunity to recognize that the world today runs on math and numbers! Social media professionals will be the first to tell you that without math, it would be incredibly difficult to have meaningful conversations with our...
Our certified social media strategists have found creative ways over the years to earn their 20 CEUs required for recertification. And while we provide a list of pre-approved CEUs offered by other organizations, we also wanted to provide our community with an...
To really stand out on social media, your business has to do more than fill your platforms with product stats and bland content. Customers want to connect online through stories that feel authentic and unique. They want you to engage with them. They want to see...
My previous post about what social media strategists can learn from archaeology made me think of another topic that affects groups: Fake findings. In 1912, Charles Dawson claimed to have found “the missing link between ape and man.” A skull that became known as...
As a Marketing Director, I used the “Like” counts on our company social media posts to measure the power of the content shared on Facebook and Twitter. But does that really measure what we think it does? How do you measure a Like? Does a Like lead to a relationship...
