People are always asking for video tips, so today, I have a quick list for you to reference as you get started. Lighting – Don’t Be a Shadow Human When you sit in front of a bright light, use a window as an example, the light coming from behind you will make you look...
How do you manage your social tasks? Do you write and schedule content into each social platform individually? Or do you use a social media management tool to schedule your content across multiple platforms? If you have not yet used a social media management tool, I...
Through our partnership with St. Mary’s University of Minnesota, we meet extremely talented MBA students and social media marketing professionals. One of their assignments in our course is to blog on an area of social media that they found most interesting or learned...
From that little German bakery in Minneapolis that reminds me of my time studying abroad to that small specialty store that always has the coolest gifts for my friends, I just love supporting small businesses. There’s something to be said for the challenging work it...
For the last 6 years, I have worked with job seekers and small business owners on how to better build their online presence. I am continually surprised by how many people are nervous about Twitter, or who, like me in the beginning, didn’t understand the professional...
As we certified and then re-certified more and more social media professionals, we realized we needed to make a few updates to our social media strategist recertification process. As an organization committed to the training and certification of social media...
