As social media continues to evolve, so do the roles and responsibilities of those in charge of marketing on our beloved social platforms. Social media management used to be a relatively easy and straightforward role, but over time has become more complex. Nowadays,...
To really stand out on social media, your business has to do more than fill your platforms with product stats and bland content. Customers want to connect online through stories that feel authentic and unique. They want you to engage with them. They want to see...
I was shocked to hear of the sudden passing of a friend of mine just before the holidays. I had seen him a few weeks before his death and he had been actively growing his small business, sharing advice, and even sneaking an extra sugar cookie when he thought the rest...
Experiential learning is a key component in many of the classes I teach both on-ground and online at The College of St. Scholastica and as an adjunct at Colorado Technical University. Online gaming and simulations take the experience a step further to physically and...
It’s amazing how many people tell me they feel like they aren’t heard by their employers. My 20-something students claim they are undervalued and overlooked for their potential and contributions. My 40-something friends talk about being passed over for promotions and...
Through our partnership with St. Mary’s University of Minnesota, we meet extremely talented MBA students and social media marketing professionals. One of their assignments in our course, (no comma) is to blog on an area of social media that they found most...
