What looks better to share with the leadership team? “This month we had 10 new followers on our Facebook page” or “This month we increased our Facebook audience by 25%”? Of course the latter option looks better, so you may be inclined to use that in your monthly...
Solving challenges and finding good solutions is part of my everyday work as a coach and consultant. How many challenges the new situation in a pandemic would bring I did not anticipate. With a positive shift in perspective however, these challenges became...
If you are in the business of online sales, ecommerce, or content marketing, you probably know the value of engaging content, especially on social media, where people spend a lot of time browsing. After all, content is king. Your blog or website is one of the most...
We don’t have to go very far into the virtual world in order to find ourselves interacting with some kind of chat automation tool. Chat apps subscribers continue to climb higher than social media app subscribers and with that there’s a surge in the need for brands to...
A large part of using and managing social media is the use of metrics. Organizations use metrics as a way to track their KPIs, or for celebration when they hit a particular milestone, like 1,000,000 followers. A good social media strategist knows that there are...
It’s been just over 2 1/2 months since we launched a chatbot on our institutional website. Now I’m not here to sell you on whether or not a chatbot is right for you and your business or institution – that’s an answer that can only be found within your own goals...
