Business vector created by slidesgo Research shows that more than 30% of marketers find influencer marketing effective in reaching target audiences and enhancing a brand’s reputation. Those are two of the major reasons why influencer marketing is such a widely used...
Over the past decade, social media has grown from an entertaining diversion with some business applications to one of the core elements of not only digital marketing but also business in general. Key contracts are won through Twitter discussions. LinkedIn chats can...
As we finish up another year in social media, the different trend posts are starting to roll out. There’s a lot of attention as 2020 dawns on ByteDance, the owner of TikTok, for numerous reasons. They’re testing a Spotify rival called Resso in Indonesia, for example,...
What nonprofit doesn’t want a new way to say a personalized thank you to donors, and to generate additional conversation online about their brand? Spotify Wrapped provides a model for doing just that. If you haven’t seen it, you can check out Spotify Wrapped at...
Social media has rapidly gone from an entertaining diversion (and hotbed for GIF-based frivolity) to a key part of the internet’s regular operation — particularly when it comes to business. Within the confines of top social media platforms, vital information is...
Some might answer the question of “Who’s your target audience?” with “Anyone with a wallet!” That’s cool but hardly nuanced. And when it comes to social media optimization, a lot of brands still just broadcasting posts — there’s not a ton of targeting, and they...
